Agile Brand Manager

3 weeks ago

Sydney, Australia Novartis Full time

5000. This is the number of patients we treat across our portfolio, and we aspire to impact many more Novartis has a heritage spanning more than 20 years where the landscape of haematology has been reimagined. Our vision is simple: it's in our blood to strive for more for the patients we impact, live and breathe as a unified cross functional team, bring our customer's views into decision making, continuously improve, be the partner of choice and champion agility.
- This position is designed to operate within an Agile framework, which will require responsiveness and the ability to perform in a dynamic environment. A self-starter with an open mindset, transparent way of working and the ability to inspect and adapt what and how we do our work is essential.
- Your responsibilities include, but are not limited to:
- Lead the development of market research activities, using appropriate tools and sources; identifying country-specific insights to use this knowledge, competitive intelligence, and understanding of disease areas.
- Passionate about customer and patient journey mapping, able to use design thinking methodology to isolate key research questions and prioritise opportunities
- Creates and develops the strategic direction for the responsible brand(s) with support from Head of Marketing
- Defines customer group segments and drives internal alignment for channel execution. Prioritises appropriate targeting, positioning and messaging across all customer segments in line with brand strategy
- Leads development and delivery of complex projects promotional campaign materials from insights to review, production and implementation
- Identifies potential key tactical options within each component of the marketing mix. Optimises channel/promotional mix for brand through appropriate resource allocation that meets brand objectives and customer needs
- Develops strong customer networks, able to utilise design thinking principles to then lead the co-creation of solutions with customers to ensure all eligible patients have access to our medications
- Comfortable navigating ambiguity and complexity both internally and externally to deliver co-created solutions

5000. This is the number of patients we treat across our portfolio, and we aspire to impact many more Novartis has a heritage spanning more than 20 years where the landscape of haematology has been reimagined. Our vision is simple: it's in our blood to strive for more for the patients we impact, live and breathe as a unified cross functional team, bring our customer's views into decision making, continuously improve, be the partner of choice and champion agility.
- This position is designed to operate within an Agile framework, which will require responsiveness and the ability to perform in a dynamic environment. A self-starter with an open mindset, transparent way of working and the ability to inspect and adapt what and how we do our work is essential.
- As Agile Brand Manager, your responsibilities:
- Lead the development of market research activities, using appropriate tools and sources; identifying country-specific insights to use this knowledge, competitive intelligence, and understanding of disease areas.
- Passionate about customer and patient journey mapping, able to use design thinking methodology to isolate key research questions and prioritise opportunities
- Creates and develops the strategic direction for the responsible brand(s) with support from Head of Marketing
- Defines customer group segments and drives internal alignment for channel execution. Prioritises appropriate targeting, positioning and messaging across all customer segments in line with brand strategy
- Leads development and delivery of complex projects promotional campaign materials from insights to review, production and implementation
- Identifies potential key tactical options within each component of the marketing mix. Optimises channel/promotional mix for brand through appropriate resource allocation that meets brand objectives and customer needs
- Develops strong customer networks, able to utilise design thinking principles to then lead the co-creation of solutions with customers to ensure all eligible patients have access to our medications
- Comfortable navigating ambiguity and complexity both internally and externally to deliver co-created solutions

**Commitment to Diversity & Inclusion**:

- Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve._

**Minimum requirements**
- What you’ll bring to the role:
- Bachelor’s degree in a relevant field is a minimum requirement
- Knowledge and experience in an Agile way of thinking and working is preferable
- Demonstrated pharmaceutical experience or knowledge of the Australian Pharmaceutical Industry is essential
- 3+ years in a commercial capacity with demonstrated operational marketing experience with focus on product/brand manageme

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