Campaigns Lead

Permanent Full-time Role
- Family Friendly
- Ongoing training and development opportunities

The Hospital Research Foundation (THRF) Group is seeking an exceptional Campaign Lead Reporting to the Senior Manager - Campaigns & Fundraising, you will work collaboratively across teams to coordinate and execute marketing and fundraising campaigns to generate fundraising outcomes, leads, and maximise supporter engagement and retention.

**About THRF Group**

THRF Group is a leading South Australian profit-for-purpose organisation, with national and international impact. Our purpose is simple - together, fight for better health and wellbeing for our community through life-changing medical research and improved healthcare. THRF Group operates 11 charities and supports over 50 areas of medical research and patient care.

This position is located at our new head office in Woodville, with gyms and restaurants close by, free parking available onsite and a 4 min walk to the train station. In addition, we also offer flexible, family-friendly work arrangements for our team.

Our culture encourages innovation and teamwork in a fun environment. You’ll join a passionate team driven by our cause and the positive impact we have in the community.

**About the role**

As part of the Marketing and Fundraising team and working closely with other business units, this role will provide you with the opportunity to implement short and long-term tactics to achieve fundraising objectives that support THRF Group's community impact.

**Role responsibilities include**:

- Plan and execute programs and initiatives as part of impactful and cohesive multi-channel fundraising appeals, partnerships, peer-to-peer and other fundraising campaigns for THRF Group
- Under the guidance of Senior Manager
- Campaigns and Fundraising, plan the execution of multichannel marketing and fundraising campaign tactics and work with cross functional team members to deliver
- Oversee and develop compelling and persuasive copy for fundraising materials, campaigns, and donor communications
- Execute content creation for the holistic search plan including SEO/SEM and Search Grants to acquire and engage audiences
- Use data and insights to inform campaign planning
- Identify and suggest opportunities to incorporate AI technology into fundraising processes and supporter engagement strategies, collaborating with internal teams to test and incorporate approved AI powered tools into practice
- Lead and manage a team of two direct reports, providing guidance, feedback, and support

Further responsibilities are outlined in the Position Description.

**About you**

To be successful in the role you will ideally have;
- Tertiary qualifications in Marketing and/or a related field.
- At least 2-3 years demonstrated experience in undertaking fundraising and engagement activities within the fundraising industry is highly regarded
- And/or at least 2-3 years demonstrated experience undertaking marketing campaigns to generate engagement and revenue
- Knowledge of supporter/consumer behaviour principals and audience-centric content creation techniques
- Ability to plan, prioritise work under pressure and organise time effectively in order to meet deadlines
- Results oriented mindset with the desire and ability to meet and exceed fundraising targets
- A strong interest in the health and not-for-profit sectors

Please ensure you have read the Position Description provided and addressed the key criteria in your cover letter.