Marketing Specialist

**Marketing Specialist at MRS QUALITY PTY LTD**

**Location: FORRESTDALE WA 6112**

**Salary: $74,000 per annum + 11.5% Superannuation**

**Benefits: Annual Leave and Sick Leave**

**Hours: Full-Time**

**ABN: 50 639 398 271**

**About MRS QUALITY PTY LTD**:
MRS QUALITY PTY LTD is a leading retailer in Indian grocery items, with four thriving outlets across Perth, Western Australia. We are dedicated to bringing the best of India’s culinary richness to Australia. Currently, we are seeking an experienced Marketing Specialist with proficiency in both English and Hindi to join our dynamic team and propel our brand forward.

**Role Description**:
Marketing Specialists at our firm develop and coordinate advertising strategies to boost market presence and identify opportunities for new and existing products. This role involves crafting campaigns that resonate within targeted demographics, assessing market trends, and driving product innovation. Marketing Specialists will leverage their expertise to enhance our brand's visibility and effectiveness across diverse markets, ensuring strategic alignment with our overarching marketing objectives

**Skills and Experience Requirements**:
**Strategic Marketing Planning**: Ability to plan and develop advertising policies and campaigns that align with sales objectives and target the specific market dynamics of the Indian grocery sector.

**Target Market Expertise**: In-depth understanding of the Indian community’s buying habits and preferences, capable of advising on advertising strategies that effectively reach and influence this target market.

**Campaign Coordination**: Skilled in coordinating various aspects of advertising campaigns, including artwork, copywriting, media scripting, and media placement, ensuring all activities are executed within budget and time constraints.

**Consumer Behavior Analysis**: Competence in analyzing consumer patterns and preferences specific to the Indian grocery market, interpreting and predicting trends to stay ahead of market needs.

**Market Research Proficiency**: Experienced in commissioning and conducting market research to explore potential demand for new and existing products, and in analyzing data to identify market opportunities.

**Marketing Mix Strategy**: Knowledgeable in all elements of marketing such as product mix, pricing strategies, advertising, sales promotions, and distribution channels tailored to the Indian grocery market.

**Business Development Support**: Ability to support business growth and development by preparing and executing detailed marketing objectives, policies, and programs.

**Cultural and Language Skills**: Proficiency in regional languages, such as Hindi, and familiarity with cultural nuances to craft appealing marketing messages for both retail and wholesale channels.

**Innovative Problem Solving**: Creative and innovative thinking to develop unique marketing strategies that distinguish the brand in a competitive market.

**Communication and Interpersonal Skills**: Strong communication skills for effectively presenting ideas to executives, clients, and stakeholders, and for working collaboratively with diverse teams.

**Education and Other Requirements**:

- **Education**: A Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
- **Experience**:Minimum 3 Years
- **Language Skills**: Fluency in English and Hindi is essential.
- **Interpersonal Skills**: Excellent communication and the ability to thrive in a multicultural environment.

Pay: $74,000.00 per year

**Benefits**:

- Professional development assistance
- Travel reimbursement

Schedule:

- 8 hour shift

Supplementary Pay:

- Bonus
- Overtime pay
- Penalty rates

Work Authorisation:

- Australia (preferred)

Work Location: In person