Digital Content Producer

4 weeks ago

Melbourne, Australia Bupa Full time

**Why Bupa?**

Think beyond conventional insurance and finance sector roles. Health is rapidly emerging as the next big thing for business-savvy innovators. We’re adapting and growing to meet the new realities in healthcare. To achieve this, our agile culture brings together broad expertise to offer more far-reaching services to benefit people’s health and mental wellbeing. This adds variety to your role, presents fresh daily challenges and widens the range of projects and businesses you’ll work across.

**The Opportunity**
- tactical campaigns would include (and not limited to) all brand campaigns, retail campaigns and any adhoc/reactionary campaigns.

This would include tasks such as:

- Plan, design, implement and optimise content experiences and merchandising activities across web, mobile and emerging channels ensuring audience targeting and relevancy, quality and accuracy of imagery and messaging - right time, right channel, right person
- Work collaboratively with Content, Design, Marketing, Product and related teams to deliver the experiences making recommendations on how to get best use of the channel for our audiences, including content and targeting recommendations and designing test strategies in partnership with Marketing teams.
- Share insights and recommendations to relevant stakeholders
- Ensure adherence to Bupa brand guidelines and design systems to maintain design quality

**About you**

You will:

- Bring a positive, enthusiastic, ‘can do’ work ethic to the team
- Enjoy collaborating with a variety of internal teams working towards a shared goal
- Use your creative skills to oversee the production of market leading digital content
- Feel confident building strong relationships with your internal Bupa stakeholders
- Stay up to date with market trends and enjoy sharing innovative ideas

**What You’ll Bring**

To be considered for this role you will have:

- At least 2+ years’ experience working as a digital / web / or content producer with a background and interest in digital production
- Experience working across a wide range of digital projects (content or product)
- Demonstrated ability to develop strategy based on strong research and data analysis or competitive reviews
- Skills in Adobe platforms such as Adobe Target, Adobe Analytics, Audience Manager, Sitecore and Tealium. Audience Manager / Tealium would be highly desirable or equivalent
- Familiarity with analytical tools and sets to produce compelling web-based solutions
- Ability to estimate delivery of digital projects and/or product assessment.
- Tertiary degree in a relevant field and experience within Health Insurance industry would be preferred
- Ideally hold experience in web platform development and content management systems
- Experience working in an agile environment
- Have some HTML/CSS, browser interaction, and SEO knowledge - experience working with developers would be advantageous

**What’s in it for you?**

As well as a competitive salary, a range of Bupa benefits and flexible working/ work from home, you’ll be challenged and encouraged to innovate. You will collaborate strongly with colleagues who are committed to delivering exceptional experiences. We trust, respect and consider everyone, knowing your difference will make the difference.

Other benefits include:
Discount on our health insurance, travel, car, home, contents and pet insurance products as well as Bupa services such as Dental and Optical

A ‘People First’ wellness program - SMILE. Provides a range of services such as health coaches, annual skin checks and flu vaccinations, assistance with nutrition, mental and general well-being guides and product discounts. You will feel happier & healthier for working at Bupa

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