Customer Strategy Analyst

1 month ago

Alexandria, Australia Ampol Full time

Play an early, key role in Ampol’s customer data product strategy
- Join us at the inception of our journey to become a digital, data driven organisation
- Permanent position based in our Alexandria, Sydney HQ, with flexible, hybrid work options available

**About Ampol**

Powering better journeys, today and tomorrow.

Our company has always been about more than fuel. Fuel may be the foundation of our business, but our motivation and purpose comes from the people, businesses, industries and communities we engage with. From our origins until today, we’ve always been inspired by the role we can play in people’s lives - to keep them moving, to make journeys happen. Here at Ampol, we are proud of our heritage as Australia’s only owned fuel brand.

For over 100 years we have supported Australians to travel far and wide, and we’ll be here for 100 more powering better journeys for today and tomorrow. Tomorrow comes with the need to navigate the energy transition, and by playing a key role in the broader decarbonisation of transport, we have defined an ambitious decarbonisation strategy to reach net zero emissions on an absolute basis across our operations by 2040.

**About the role**:
Ampol is expanding into new and forward-facing Energy opportunities including e-mobility, hydrogen, batteries, renewables, and carbon. As the company executes on this vision, they are seeking to build leading digital and analytic capabilities with a deep connection to customers.

These capabilities will build on the scale of Ampol’s existing business with ~5m active retail customers. As we develop into new energy markets, it will also have scope to bring together integrated energy and mobility data for customers such as vehicle data, metering, and/or connected devices including batteries.

The Customer Strategy Analyst is a key role within the Data and Analytics team, responsible for how we develop the utilise customer data analytics, to enable an integrated business, supporting strategic decisions, and unlocking further opportunities with data. You will have the opportunity to build not just the functionality, but the core strategies and frameworks around Ampol’s move towards a ‘single view of the customer’.

**Key Deliverables**:

- Develop and maintain customer strategy models which quantify the commercial value of customers including cross product/channel linkages and marketing
- Integrate commercial analyses with understanding of customer journeys and needs to draw out key drivers of results and provide sound recommendations supporting the customer strategy
- Work with Customer stakeholders including Product Managers, Digital, and Marketing to support execution of strategy over time
- Work with advanced analytics teams to embed prescriptive analytics, measurement frameworks, and test and learn activities that provide actionable insights and clear commercial conclusions
- Provide insights and expertise into strategic projects such as product development, loyalty, and or partnerships, as required
- Develop and present insights and actionable recommendations

**Qualifications**:

- Experience working in an enterprise customer analytics capability responsible for driving value through data and insights; broad understanding of customer analytics opportunities in different business functions
- Experience with ‘Data as a Product’, having delivered Data Products end to end.
- Experience with Data Visualisation tools like PowerBI or Tableau
- Capable working with large data sets including SQL or R, and experience working with relevant big data technologies to wrangle data to deliver insights
- Proven experience working with diverse business stakeholders, business partnering and/or consulting experience
- Commercial understanding of customer profitability through P&L; experience developing commercial models
- Demonstrated experience independently leading initiatives and analyses end-to-end

**We’ll take you further by**:

- **Our total remuneration is competitive. **This is across base salary, a performance incentive, employee share offers and a 25% discount on Fuel for two privately used cars
- **We are flexible**. Many of our teams have embraced hybrid work, balancing time spent remote working, with time spent at an office to connect and work together where it adds value.
- **We value recognition.** We have an internal recognition platform amplifying the achievements of those who do great work and demonstrate our capabilities and values.
- **Career development and learning opportunities** including LinkedIn Learning and other tailored training solutions.
- **BabyCare Package**:

- financial and flexible support for parents transitioning back to work.
- **Need some wheels?** Novated Lease options are available.
- Invest in your future with the **Employee Share Scheme**:

- **Leave Options - **Up to 6 weeks annual leave and additional Wellbeing leave days.
- **Care for your Community. **Spend one paid day a year v

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