Copywriter

3 days ago

Sydney, Australia Westpac Group Full time

**How will I help?**

Reporting to the Creative Director of Westpac’s In-House Agency, your role as a Copywriter is to compose, craft and deliver compelling, effective, creative and strategic copy for key Westpac brands ; to achieve varied creative and strategic objectives.
- Key responsibilities include: _
- Composing and finessing creative and strategic copy including; direct to consumer communication, campaign copy, long form articles, headline and sub copy, digital asset and social copy and presentations for B2B, B2C and internal communication channels
- Working alongside key In-House Agency creatives and strategists to create and deliver best-in-class copy and tone for our brands, including brand tone documents
- Supporting internal stakeholders, marketing and digital teams and corporate affairs to deliver copy and content across our owned assets for a variety of corporate and consumer briefs
- Creating headline and sub copy for WBC/s web and digital channels and internal/ external communication
- Creating and delivering copy that meets SEO requirements for digital assets
- Concept development for a variety of strategic and creative briefs

**What’s in it for me?**

Westpac In-House Agency offers a broad variety of creative work across multiple consumer brands including; Westpac, St.George, BankSA, Bank of Melbourne and RAMS. As a key member of the In-House Agency creative team you will work across all of these brands with varied requirements including; informative and educational consumer copy, retail communication, consumer advertising, sports and lifestyle sponsorships, lifestyle content, corporate communication and many more.

At Westpac, we're going through a period of positive changes. This is an exciting opportunity to work closely with us through the next phase of transformation. You'll play an important part in driving the future of a business that has been around for over 200 years and in return, we'll support you in the development of your career. With continuous opportunities to learn and grow in an inclusive environment backed by a fantastic team of passionate and knowledgeable people, you'll be empowered to thrive with us.

Whatever shape your family takes, we offer generous paid and unpaid parental leave for your nominated primary and support carers. This includes leave to organise adoptions, surrogacy, and foster care arrangements. We also continue to pay your super contributions while you take all the time you need to get your new family settled.

**What do I need?**
- Excellent writing skills
- A passion for copy and content
- An inquisitive and curious mind with an obsession for learning
- An ability to adapt to differing tonal requirements and points of view with every brief
- A passion to finesse copy and focus on the detail
- Digital channel writing experience - web, social, display
- Social channel experience - understanding platform opportunities
- Experienced long-form writer; articles, letters, advertorials etc
- SEO knowledge and understanding
- Ability to bring an idea to life, through words, from brief to delivery
- Ability to take a creative idea and adapt the idea across multiple deliverables and channels
- Strong, positive and self-motivated team player
- An interest in ideation and concept development

**What’s it like to work there?**

We aim to provide one big, supportive team of people who love helping others succeed. Working with us you'll discover new ways of working, and an exciting range of roles to showcase your skills. As an equal opportunity employer, we’re proud to have created a culture where people can be their best, in an environment that values diversity and flexibility, and one where everyone belongs.

**How do I Apply?**

Start here. Click on the APPLY button today

**_Do you need reasonable adjustments during the recruitment process? _**
- At Westpac, we are committed to providing a supportive culture and creating inclusive and accessible workplaces, branches, products, and services for our customers, employees, and community. _

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