Future Students Marketing Lead

2 weeks ago

Sydney, Australia University of New South Wales Full time

**Job no**: 515040

**Work type**: full time

**Location**: Sydney, NSW

**Categories**: Student Recruitment / Admissions, Marketing / Communications

**Future Students Marketing Lead**
- Employment Type: Full Time (35 hour week)
- Duration: Continuing role
- Remuneration: $112,154 - $126,366 (+ 17% superannuation and leave loading)
- Location: Kensington NSW (Hybrid Flexible Working)

**About UNSW**:
UNSW isn’t like other places you’ve worked. Yes, we’re a large organisation with a diverse and talented community; a community doing extraordinary things. Together, we are driven to be thoughtful, practical, and purposeful in all we do. Taking this combined approach is what makes our work matter. It’s the reason we’re one of the top 50 universities in the world and a member of Australia’s prestigious Group of Eight. If you want a career where you can thrive, be challenged and do meaningful work, you’re in the right place.

**Why Your Role Matters**:
The Future Students Marketing Lead is a specialist role responsible for leading performance marketing across owned, paid, and other channels. The Future Students Marketing Lead is responsible for managing the strategy and implementation across the full marketing funnel to efficiently recruit UNSW’s key future student audiences, domestic undergraduate, domestic postgraduate and international students.

This role is responsible for the campaigns, tools and processes that underpin the operations of the Marketing team at UNSW including insights, data, creative assets, budgets and optimisation. The role will collaborate across UNSW to ensure our marketing programs are delivered to the highest standards for the greatest return on investment. The role will also ensure correct messaging and branding for an audience, stewarding creative excellence and improving the effectiveness of owned and paid marketing channels.

The Future Students Marketing Lead reports to the Future Students Marketing Manager and could have 1-2 direct reports.

**Who You Are**:

- A relevant tertiary qualification and relevant substantial experience or an equivalent level of knowledge gained through any combination of education, training and student recruitment experience.
- Demonstrated experience running marketing programs - ideally inside an experience or knowledge sector like education.
- Strong experience in implementing paid and organic campaigns, managing production with creative agencies and reporting on performance.
- Strong digital marketing experience including understanding of marketing automation, SEO optimisation and customer lifecycle marketing. Experience working with ADOBE stack or equivalent enterprise level marketing solutions is essential.
- Outstanding organisational skills and the ability to work collaboratively across a matrix organisation, ideally with experience of Agile Ways of Working.
- A superior communicator with the ability to present marketing results in a compelling way and liaise effectively with students, staff and external stakeholders.
- Strong attention to detail, with experience in leading multiple projects simultaneously, and to tight deadlines.
- An understanding of and commitment to UNSW’s aims, objectives and values in action, together with relevant policies and guidelines.
- Knowledge of health and safety responsibilities and commitment to attending relevant health and safety training.

**How to Apply**:
Please submit your CV and a Cover Letter addressing the Selection Criteria (Who you are above)

**Applications close: Wednesday 22 March - Before 11:55pm**

**Get in Touch**:
Georgia Kelso

Talent Acquisition Coordinator

UNSW is committed to equity diversity and inclusion. Applications from women, people of culturally and linguistically diverse backgrounds, those living with disabilities, members of the LGBTIQ+ community; and people of Aboriginal and Torres Strait Islander descent, are encouraged. UNSW provides workplace adjustments for people with disability, and access to flexible work options for eligible staff. The University reserves the right not to proceed with any appointment.

Position Description

**Advertised**: 09 Mar 2023 AUS Eastern Daylight Time
**Applications close**: 22 Mar 2023 AUS Eastern Daylight Time

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