In-store Communications Lead

5 months ago

Hawthorn East, Australia Bunnings Full time

At Bunnings, you’ll make a positive difference to our business and beyond.

Bunnings is the leading retailer of home improvement and lifestyle products in Australia and New Zealand and a major supplier to project builders, commercial tradespeople and the housing industry. Operating from a network of stores, trade centres, frame and truss sites, and online, Bunnings caters for consumer and commercial customers.

By joining our passionate and diverse team, you will have the opportunity to grow, develop, have fun and make a positive difference - to our customers and the communities where we live and work.

About the role.

This role will lead projects, develop and implement new visual brand communication concepts and initiatives across the business and in-store. To improve customer’s experience in-store in-line with brand values to drive sales. This role also provides direct communication to stakeholders for brand identity and in-store communication standards to ensure the brand integrity of customer’s in-store experience.

The In-store Communications Lead is also responsible for ensuring visual communication concepts are customer centric, on brand, deliver the relevant business outcomes required and signed off before implementation.

Led by the In-store Communications Manager, this role provides direction and guidance to its own direct reports, overseeing the development of in-store communications for range reviews, new sites and stores, campaign material and more.

What's involved:
- Liaising with stakeholders to identify and define project requirements, scope and objectives- Managing project schedule, resources and information- Ensure stakeholder, customer and business needs are met as projects evolve- Break projects into doable actions and set timeframes- Execute brand communication initiatives to improve customer’s in-store experience to drive sales- Collaborate with store development, visual merchandise, merchants and suppliers to produce and execute customer centric communication systems in-line with brand guidelines to drive sales including; navigation, inspiration, education (D.I.Y.), product delineation, product differentiation and service messages- Provide ongoing support and feedback on performance to team- Develop and provide mentoring to the team- Communicate brand standard amendments to all relevant stakeholders to ensure consistency of customer experience in-store.

Who we’re looking for:
Other capabilities include consumer empathy & insights experience, proven experience in communications, campaign planning, delivery, and execution.

You’ll need:
- Tertiary qualifications in Marketing or related field- Minimum 3 years of experience in marketing or project coordination/ management role- Understanding of digital ecosystems and how they interact with the physical environment- Experienced retail marketer with solid understanding of brand management- Knowledge of all marketing channels and measuring the effectiveness of communications- Ability to work in a matrix structure & foster collaborative ways of working- Leadership experience with management and team development experience- High skill in stakeholder management, relationship building and influencing skills- Skilled in visual & written design execution.

We’re here to support you.

You’ll be part of a workplace where you’ll feel like you belong.

There's so much on offer when you're part of our Bunnings team with benefits including:
- Our flexible and informal work environment which helps bring balance between work and home.- Team discount at Bunnings, OnePass and with other Wesfarmers retailers including Kmart, Target, Officeworks and Catch.- Discounts from corporate partners (such as private health insurance, gyms, car rental) and cost price food and drinks at our Bunnings café.- 12 weeks paid parental leave, regardless of gender, annual flu vaccinations and health checks.- The opportunity to create a real difference in your local community and environment.

Join us and experience Bunnings from the other side of the counter.

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