Head of Marketing Events, Apac

3 weeks ago

Sydney, Australia International Data Group, Inc. Full time

**Overview**:
At Foundry, formerly known as IDG Communications, Inc. and rebranded on February 17, 2022, we have played a key role in every major milestone, announcement, and development in modern technology since 1964.

Originally established as the publishing arm of the International Data Group (IDG), we distributed newspapers, magazines, and books globally, featuring prominent brands such as CIO, ChannelWorld, ComputerWorld, PCWorld, and many more.

Today, at Foundry we continue to lead the world by helping companies bring their visions to reality through a combination of media, marketing technologies and proprietary data. Our technology platforms are powered by data from our owned and operated ecosystem of global editorial brands, prestigious awards, and events, all engineered and integrated to drive marketing campaigns for technology companies. While we harness the power of algorithms, optimisation, and automation, what truly fuels our success are the meaningful connections and trusted relationships we cultivate.

What truly sets our hearts on fire is our unwavering belief in technology as a force for good. We are not just bystanders; we are the architects of positive change. With wisdom as our guide, we are spearheading progress in various crucial areas, such as championing diversity and inclusion, democratising tech accessibility, and championing women in leadership roles.

**Responsibilities**:
As the Head of Events & Marketing - ANZ/APAC, you will lead in shaping our brand and reputation through unforgettable events. Your role is pivotal in engaging, creating, and maintaining a growing community of technology users and decision-makers. By launching annual campaigns with major tech sellers and introducing new products each year, you'll keep our community at the forefront of innovation.

In an era where generative AI transforms every facet of our industry, your role is not just to lead but to inspire a culture of continuous learning and adaptability. You will guide your team in harnessing AI's potential, ensuring we remain at the industry's cutting edge. The ability to teach, mentor, and drive innovation will be key to our collective success, as your blend of technical expertise, leadership, and interpersonal skills will be pivotal in shaping our future success.

**Your responsibilities will include**:

- Developing and implementing creative and innovative strategies to enhance our event branding and reputation in the technology sector.
- Crafting initiatives to engage and grow our community of technology users and decision-makers, ensuring they have access to cutting-edge insights and products.
- Leading annual marketing campaigns with major tech sellers, coordinating new product launches to captivate our audience.
- Navigating the evolving landscape of generative AI, empowering your team to ask the right questions, setting strategic goals, and effectively leveraging new technologies.
- Developing and supporting an experienced Events & Marketing team.

**Qualifications**:

- Proficiency in Marketing Automation & CRM Platforms, including Salesforce, HubSpot, and Marketo.
- Strong skills in Data Analysis & Reporting using tools such as Google Analytics, Tableau, and Power BI.
- Experience with Digital Advertising Platforms, particularly Google Ads and LinkedIn Advertising.
- Expertise in Social Media Management, with a focus on leveraging LinkedIn for professional engagement.
- Knowledge of Content Management Systems (CMS), including WordPress and Joomla.
- A solid understanding of SEO and SEM strategies to optimise our digital presence and drive growth.
- Excellent communication skills to effectively convey ideas and inspire collaboration.
- Proven leadership abilities, guiding teams to achieve collective goals.
- A natural inclination towards mentoring and fostering talent within your team.

About the Benefits
- Convenient Location: Our office in the heart of North Sydney provides an easily accessible commute.
- Work-Life Balance: Enjoy flexible work arrangements that allow for a balanced approach between WFH and the office.
- Additional Leave Options: We offer extra leave options to support your personal needs and enable you to recharge.
- Learning and Development: Access our comprehensive learning and development program, empowering you to expand your skills and knowledge.
- Volunteering Initiatives: Engage in meaningful volunteering opportunities, contributing to the community and making a positive impact.
- Diversity and Inclusion: Take part in our Diversity and Inclusion Council, where you can help shape a more inclusive workplace culture.

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