Associate Director, PR Campaigns

4 days ago


Sydney, Australia Destination NSW Full time

**Associate Director, PR Campaigns**
- Join Destination NSW, the champion and voice for the visitor economy within the NSW Government
- Clerk Grade 11/12 position with a salary range $139,787 - $161,663 per annum plus superannuation
- Temporary role up to 6 months (with possibility of extension) located in The Rocks, Sydney

**About the role**

The Associate Director PR Campaigns is an exciting role promoting Sydney and NSW as a premier tourism and events destination to the world. Responsible for leading and managing the development and implementation of PR and publicity plans to support campaign activity and leverage Destination NSW owned and supported events, including Vivid Sydney. The role manages a small team of PR practitioners, and oversees appointed project PR agencies, to devise and execute a range of high impact PR and earned media activity to build consumer awareness and increase intention to visit NSW.

This role is based in The Rocks in Sydney CBD. Flexible working arrangements are available; generally 2-3 days per week onsite are required, though additional days are often required due to the nature of the role.

**About Destination NSW**

Destination NSW is the champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions.

**About You**

To succeed in this role, you will have:

- Extensive knowledge and experience of media and public relations strategies including media issues management.
- Strong experience in tourism and media industries and knowledge of the tourism and travel market within Australia.
- Current professional networks including media contacts and experience negotiating with senior media contacts to ensure media coverage nationally and internationally.
- Demonstrated experience in identifying unique opportunities for building media profile and for creating public relations opportunities within Australia and overseas.
- Experience in stakeholder management and analysis in a multiple stakeholder and politically sensitive environment.

To learn more about the role, please click here to download the role description.

**How to Apply**

**Closing Date**: Wednesday 10 July, 2024 [10.00AM]

**Working at the Department of Enterprise, Investment and Trade**
- The Department of Enterprise, Investment and Trade (DEIT) drives the New South Wales (NSW) Government’s commitment to economic transformation._
- Growing investment and creating new jobs throughout NSW, DEIT brings together enterprise and trade, tourism and hospitality, sports, and the arts to ensure NSW is the best place in the world to live, work, invest, visit, study, grow and play._
- DEIT propels the delivery of investment, business, and lifestyle opportunities, by attracting and supporting innovative and prosperous industries and helping NSW business go global._
- A recruitment pool may be created from this recruitment action for ongoing and temporary roles for this role or similar roles that may become available over the next 18 months._



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