Clinical Education Specialist

3 weeks ago

Melbourne, Australia Cynosure, LLC Full time

Cynosure is well positioned competitively to lead and transform the medical aesthetics industry. We are guided by our belief that this is a purpose-driven business, which improves patient’s lives and improves practitioner’s livelihoods.
- We are passionate about driving a healthy and growing medical aesthetics industry with leading-edge marketing which inspires consumers to engage in medical aesthetics.
- We are the leader in science-based technology which elevates the standard of care for consumers.
- We are relentlessly focused on being the undisputed innovation leader, addressing the growing demand for consumer treatments across all demographics.
- We are committed to building and strengthening our unmatched global footprint, with direct employees on five continents and in 15 countries and growing, and distributor partners serving over 130 countries.
- We put our people first and believe personal development drives business development.
- We love our customers and strive give them the leading-edge technology, service, marketing support and clinical education to improve their patient’s outcomes and to improve their livelihoods.

At Cynosure, we look for people who make an impact and encourage everyone to lead, create, and add value. In turn, we invest in our team to grow people’s careers and build upon our high-performance and culture-oriented organization. We work together as one team, winning together.

As we grow our global team, there is no better time to join us. As a market leader in medical aesthetics, Cynosure has over 25 years developing, manufacturing, and marketing products for dermatologists, plastic surgeons, medical spas, and healthcare practitioners. With the aesthetic industry’s most comprehensive product portfolio, our offerings span several categories including skin revitalization, body contouring, hair removal, and women’s health.

Our mission is to set Cynosure customers up for success shaping future leaders of the aesthetics industry and helping everyone who uses our technologies discover their version of beautiful.

ROLE PURPOSE
The purpose of this role is to ensure Cynosure customers receive world-class clinical training and support to empower them to provide safe and effective laser and energy-based aesthetic treatments to patients with Cynosure devices, maintaining Cynosure’s reputation as the market leader and industry pioneer while remaining bottom-line focused.
Strategic Role Responsibilities
- Empower customers to be confident and competent in their understanding of Cynosure technologies and their ability to deliver safe and effective treatments to their patients.
- Build relationships with key opinion leaders to improve own knowledge of treatment techniques, combinations, and approaches to aesthetic medicine.
- Stay abreast of new publications, product launches, and current guidelines within the industry to maintain Cynosure’s reputation as the market leader.
- Familiarise self with competitive landscape to enable confident and informed discussions with customers.

Operational Role Responsibilities
- Deliver theoretical and practical training on Cynosure products and supporting information related to aesthetic medicine.
- Schedule regular follow-up with customers to ensure they are utilising the device to its full potential, while identifying opportunities to upsell.
- Communicate protocol and guidance updates to customers.
- Train clinic administrative/front-of-house staff to successfully promote treatments and upsell.
- Facilitate clinic open days and promotional events to drive brand awareness.
- Assist sales colleagues with product demos, using clinical knowledge to influence opinion with a view to closing deals.
- Prepare weekly visit summaries identifying customers’ further learning needs and opportunities for new leads.
- Attend and provide clinical support at national events and conferences.
- Support marketing team to ensure material is aligned with approved clinical guidelines.
- Create and measure KPIs on customer success
- Use technology to achieve organizational goals
- Sets and monitors high standards for quality, leads methodical systems that result in customer
- Communicate with supervisor regarding issues that may need addressing and offer potential solutions to address these issues.
- Share suggestions with supervisor that can improve current training practices and material.
- Attend meetings with supervisor and colleagues to remain up-to-date and aligned on departmental strategy and performance.
- satisfaction

People & Leadership Responsibilities
- Maintain positive, supportive relationships with customers to strengthen their trust and preference towards Cynosure.
- Assess the target audience’s level of knowledge and understanding and adapt training accordingly.
- Be prompt in responding to customers’ problems and queries to provide solutions and advice as per clinical reference guide and company guidelines.
- Stay in touch with sales

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