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E-commerce Manager, Giorgio Armani

2 months ago

Melbourne, Australia L'Oreal Full time

In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our Division has an unrivalled portfolio of 23 aspirational brands (Yves Saint Laurent, Khiels, Lancôme, Prada, and Urban Decay to name a few) and an incredibly talented team of 28k experts, making it perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.

In this dual eCommerce and CRM role, you will drive our Giorgio Armani Beauty brand website and also oversee the CRM strategy of the brand with the team. From a commercial aspect, you are responsible for the eCommerce growth by driving our Giorgio Armani Beauty brand website sales, ensuring brand excellence through optimising online merchandising, website functionality and optimising user experience, while monitoring the profitability of the site.

**ABOUT THE JOB**
- Building a competitive and profitable e-business plan: e-promotional calendar, product exclusivities, cross-selling mechanisms and data ownership within the ecommerce brand website to strategically drive customer lifetime value.
- Implementing site upgrades & beauty tech with support and collaboration from our global teams
- Curate & maintain an elevated website User Experience to drive brand equity. This includes design & aesthetics, content, navigation, brand marketing, performance, checkout funnel and promotional campaigns.
- Manage, analyze, and draw conclusions on specific ecommerce KPIs (traffic, AOV, conversion rate, bounce )
- Drive the overarching brand strategy on data acquisition (in close collaboration with the Giorgio Armani Beauty Media & Content Manager), data activation and data retention.
- Ensure the brand reaches the yearly data acquisition targets.
- Design the CRM communications calendar to drive customer conversions & coach an assistant to activate it
- Building and enhancing lifecycle journeys, and implementing surprise and delight initiatives to drive consumer engagement and loyalization.
- Analyzing customer data (in close collaboration with our Division CRM Analyst) to carve out further growth opportunities.
- Work collaboratively with internal stakeholders, local agencies and overseas counterparts to understand best practice for the key ecommerce levers of search, navigation, content, ratings and reviews and CRM levers.
- Create synergies between inside and outside partners in marketing or digital activities.

**ABOUT YOU**
- Strong commercial e-commerce experience in managing online websites within a retail/fashion or beauty environment is highly desirable
- Experience in CRM management and strategic Consumer data analysis is expected.
- A natural collaborator with a strong analytical mind-set you will be able to influence those around you to drive the brand ecommerce growth.
- Possessing gravitas and strong communication skills you will be able to articulate a clear vision and be able to work in partnership with your stakeholders to achieve mutually beneficial outcomes.

**ABOUT THE PERKS**
- Product allowance and discounts across the portfolio
- Life insurance and Income Protection
- Hybrid work environment - enjoy 2 days WFH
- Corporate discounts
- Continue to build your knowledge through our many learning opportunities

The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion or any other characteristics protected by law.

We are proud to be an equal opportunity employer.
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