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Performance Marketing Manager

3 months ago

Coolangatta, Australia NRMA Parks and Resorts Full time

**Company Description**
- Based at our stunning beachfront office in Coolangatta, you can watch the whales pass by from your desk, or feel the sand between your toes during your lunch time walk
- We know life isn't just about work. That's why this is a hybrid role - to help you find the right balance.

With properties in some of Australia’s most iconic locations, NRMA Parks & Resorts provide accommodation that suits every budget and style - from campsites to luxury resorts. We connect holidaymakers with over 50 incredible natural destinations that offer more than a change of scenery.

Owned by the NRMA Group, we have a large team across our holiday parks, resorts and support office who love what they do, all working together to make holiday magic. Because creating unforgettable holidays is not just our job - it’s in our nature.
**Job Description** What you will do**:
Reporting into the Senior Manager Marketing and Digital, you will contribute to the delivery of the organisation’s digital marketing strategy to ensure that we are sufficiently and appropriately represented across digital channels, as well as accountable for the delivery of lead generation and commercial targets.

Key tasks include:

- Managing relationships with key stakeholders, media and advertising agencies
- Implementing search initiatives, or work with SEO/SEM Specialists to drive online traffic to the organisation’s website and other digital assets
- Be accountable for performance media budgets with key stakeholders in the marketing team
- Developing the digital marketing strategy in support of the broader marketing plan
- Managing media agencies planning team regarding MBAs and invoicing
- Measuring and report on the effectiveness of all campaigns with the intention of developing insights.

**What you will bring**:

- 3-5 years’ experience in similar digital marketing and/or media roles
- Track record in strategic development and implementation of performance strategies that have had a demonstrable impact on commercial outcomes
- Strong stakeholder management and communication skills
- Significant experience with performance media and campaign performance metrics with a focus on revenue outcomes
- Advanced use of Google Analytics and Google Data Studio for analysis and reporting.
- Experience in briefing and managing media agency requirements

**What’s in it for you?**

At Parks & Resorts we are not just about discounts (although you do get these too). We know everyone leads a life of their own and regardless of what stage you are at we have something to suit
- Progressive flexibility, leave and well-being benefits to balance all of life's priorities
- Travel discounts on SIXT car rental, cruises, and accommodation at our award-winning NRMA Holiday Parks and Resorts.
- Complimentary myNRMA membership including free Roadside Assistance & discounts on groceries, movie tickets, gift cards, gym memberships, attractions, restaurants and much more
- “ME” day - one extra day of paid leave per year, called a ME Day, to use at any time during the calendar year
- Market leading 18 weeks paid primary and 4 weeks paid secondary parental leave entitlements
- Discounts on all NRMA insurance products including car, home & travel
- Grow or progress your career and move around the country or across the NRMA Group's business with us.

**Know you belong**:
At NRMA Parks & Resorts we celebrate and welcome difference and work together to create an inclusive workplace where our people feel respected, heard, valued and connected no matter what background or experience. From First Nations people, to gender, age, ethnicity, sexual orientation and different abilities, we welcome people from all walks of life and embrace unique perspectives.

While we continue to commit to an inclusive, equitable and diverse workplace we are proud of our key achievements to date:

- We made the 2022 AFR Boss Best Places to Work List
- Recognised by Reconciliation Australia for our ‘Stretch’ Reconciliation Action Plan
- Recognised by the Workplace Gender Equality Agency as an Employer of Choice for Gender Equality 2023-2025
- Certified as a Family Inclusive Workplace
- Awarded 2023 Australian Workplace Equality Index (AWEI) Bronze Employer & 2022 AWEI Most Improved Employer

**Are you nodding your head as you read this?** **Ready to roll up your sleeves and really make a difference?