Digital Media Specialist

Collaborate with passionate colleagues in a supportive and fulfilling work environment, based in Woodville, SA
- Enjoy the benefits of a hybrid work environment, allowing for a healthy work-life, balance
- Generous salary packaging options

The Hospital Research Foundation (THRF) Group is seeking an experienced and purpose-driven individual to join our growing team. This is your chance to be a champion for our cause and make a real impact by amplifying our mission through engaging online content.

**About THRF Group**

THRF Group is an impactful and dynamic profit for purpose organisation, with national and international impact. Our purpose is simple - together, fight for better health and wellbeing for our community through life-changing medical research and improved healthcare.

Our fundraising team is a passionate, purpose-driven group dedicated to amplifying our mission and making a real difference. We manage all fundraising communications across our 12 charity brands, crafting compelling copy, creative campaigns, and strategic media outreach. We're in a period of massive growth and expansion, offering incredible opportunities for learning and development.

**About you**

We're looking for a Digital Champion with these skills:

- ** Social Media Savvy**: You have significant experience managing social media accounts, crafting engaging content, and fostering online communities.
- ** Content Creation Rockstar**: You excel at storytelling and content creation, with the ability to develop compelling content (written and visual) that resonates with audiences across various platforms.
- ** Data-Driven Decisions**: You're comfortable analysing data from social media and website analytics and possess a basic understanding of search marketing (SEO/SEM) principles. This will help you create content that ranks well in search results, driving organic traffic to our websites.
- ** Team Player with a Mission Focus**: You thrive in collaborative environments, share our passion for health research, and are motivated by making a real difference.
- ** Digital Marketing Enthusiast**: You're a self-starter who stays up to date on digital trends, including SEO best practises, and enjoys exploring new ways to engage audiences online.

**About the role**

Reporting to the Head of Fundraising, this role is responsible for:

- ** Crafting engaging social media experiences**: Develop social media strategies that boost donor loyalty and attract ongoing support. Tailor content to resonate with audiences and foster long-term relationships.
- ** Collaborating on digital campaigns**: Implement initiatives within larger fundraising campaigns, maximising their digital impact to drive donor participation and revenue.
- ** Nurturing online communities**: Actively engage individuals across social media platforms, answering questions, addressing concerns, and building a community dedicated to supporting our cause.
- ** Creating compelling content**: Craft inspiring copy and visuals for social media and the website, taking supporters on journeys that spark emotional connection and encourage action.
- ** Optimising digital reach**: Use social media advertising, SEO/SEM techniques, and effectively manage Google Grants to reach new potential donors, while revitalising interest from lapsing supporters.
- ** Managing search campaigns**: Collaborate with external partners to optimise our search engine presence (SEO/SEM) and ensure the best use of our Google Grants allocation.
- ** Data-driven insights**: Track and analyse performance metrics across digital channels, providing recommendations to refine engagement strategies.
- ** Staying on the cutting edge**: Research and implement emerging digital tactics and trends to enhance our online supporter experience.

**What we offer at THRF Group**
- ** More than just a job**:Join a team deeply connected to our cause and the positive impact we create in the community.
- ** Mission-Driven Impact**: Make a tangible difference in the lives of others while utilising your digital marketing and community building skills.
- ** Growth Potential**: Be part of a rapidly expanding team, with opportunities to develop your expertise and take on greater responsibility.
- ** Flexibility**: Enjoy the benefits of a hybrid work environment, allowing for a healthy work-life balance.
- ** Salary Packaging**: Maximise your take-home pay with generous salary packaging options.
- ** Join a Dynamic Team**: Collaborate with passionate colleagues in a supportive and fulfilling work environment.
- ** Wellbeing Focus**: We prioritise your wellbeing with benefits such as subsidised gym memberships, flu shots, and chiropractic care.

If this opportunity ignites excitement for you, check out the detailed Position Description for more information.

**If you’d like to learn more, for a confidential chat please call: Ash Shukla - Head of Fundraising & Digital Media 0423 845 157