Australia & Nz Brand Specialist

6 months ago

Canberra, Australia Trek Bikes Full time

A bit about us

Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you’re on our team, you’re taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we’ll give it right back. Sound pretty sweet? Then come join us

**Job Description**:
Key Responsibilities

Brand - 60-70%
- Develop and implement marketing strategies that align with the overall brand goals and objectives through multiple marketing channels; digital, retail, events, ecommerce etc.
- Collaborate with creative teams to design advertising materials and compelling content across various media platforms.
- Gather insights on market trends, customer preferences, and competitive positioning.
- Developing clear and compelling brand messages that resonate with target audiences. This includes overseeing the creation of promotional materials and ensuring all content reflects the brand’s values and voice.
- Lead and coordinate marketing events and product launches to maximize brand exposure.
- Relationship building: Engaging with internal & external stakeholders including customers, media partners, and internal teams to gather feedback and enhance brand loyalty.
- Overseeing the budget for branding activities to ensure resources are used efficiently and strategically to achieve brand objectives.

Brand Retail - 20-30%
- Planning and implementing marketing campaigns that promote brand awareness and product launches. This involves coordination with different departments to ensure campaigns are effective and meet business goals.
- Protecting the brand: Handling potential threats to the brand’s image and reputation, developing response strategies to mitigate any negative impacts.
- Commercially minded. Finding new ways to drive sales through this channel.
- Training and Guidance: Providing guidance and training to team members and other departments on brand standards and best practices to ensure consistent brand representation.

Social Media - 10-15%
- Managing & execution of organic social media posts
- Provide regular reporting and insights.
- Monitor and communicate scorecard performance.
- Communicate report findings with global and regional teams.

Skills, Experience & Attributes
- Degree in Advertising, Communications, Marketing, or related field; or equivalent experience
- Minimum 5 years marketing experience
- Ability to turn analytics and insights into consumer and retail deliverables.
- Familiarity with digital marketing tools and platforms, including sprout, GA, FB insights.
- Team player with an owners mentality
- Outstanding hospitality skills both internally and externally
- Strong planning, organizational skills, analytical skills, ability to multi-task
- Highly organized and a good communicator
- Passion for cycling or industry experience is a plus but not essential

Being an ANZ support staff role, flexibility to meet with international colleagues at a mutually beneficial time will be at times required. There may also be a need to travel from time to time.

The overall expectation is that all employees consistently demonstrate behaviours that are aligned with Trek’s Values, as outlined in the Brand Book.
- If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us_

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