Marketing Specialist

2 weeks ago

Notting Hill, Australia ABB Full time

**Marketing Specialist**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
Join us as Marketing Specialist where you will be supporting the business growth and development of the Motion and Robotics Business Areas. You will be responsible for creating compelling content to raise the profile of these business area offerings for the target segment(s). The role will involve driving and implementing marketing activities for core business industries including water, food and beverage, transportation, and mining, in line with the marketing plan. You’ll also be organizing, planning, and executing events and exhibitions to increase brand and product exposure that supports our business. If you’re a professional marketer who is excited about their career growth and driven to make the most of the influential role powerful marketing and communications can play in advancing a business, then we’d love to hear from you. This is a hybrid role, based in Notting Hill, Victoria.

**Your responsibilities**:

- Proposing and implementing marketing activities including social media marketing, project win article writing, and employee communications
- Generating leads via advertising, sponsorship, events, and other promotional activities, using ABB web tools and Salesforce CRM as a hub for integrated marketing communications
- Developing creative concepts related to all communication vehicles including digital graphics, sales flyers, and social media graphics
- Organizing events and exhibitions to increase corporate image and to support business, including undertaking training to utilize any new online business platforms for hosting virtual events
- Writing articles for content such as case studies to support exposure of corporate business area news, sales project wins, and product launches
- Able to foster positive working relationships with multiple stakeholders and a variety of functions (technical and commercial) across the business

**Your background**:

- Degree or certificate in marketing, marketing communications, or event management and marketing (recognized in Australia) and 3+ years’ experience in a similar role
- Excellent creative writing and copy writing skills for marketing campaigns and corporate communications
- Ability to work in a fast-paced environment whilst continuing to pay fine attention to detail
- Experience understanding a brief and consequently developing strong event campaign content and all necessary components that lead to successful execution
- Excellent written and verbal communication skills with proficiency in English essential
- A people-person, with the ability to build rapport with those from a variety of industries and backgrounds
- Digital and social media content creation experience and comprehensive experience working with Microsoft Office Suite and experience in working with Content Management Systems (CMS), particularly Salesforce CRM, a plus

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