Marketing Lead Behavioural Insights

6 months ago

Melbourne, Australia Department of Transport and Planning Full time

Location: Melbourne | CBD

Job type: Full time

Organisation: Department of Transport and Planning

**Salary**: $106,534 - $128,897

Occupation: Communications, Marketing and Media

Reference: 3264

**About the Role**
**This is a Fixed Term Position until June 2026**

Join the Department of Transport and Planning as a Marketing Lead - Behavioural Insights for the Future Public Transport Ticketing (FPTT) project. This pivotal role involves developing a cutting-edge ticketing system, replacing the current card-based setup with Account Based Ticketing (ABT) for enhanced travel choice and flexibility. As part of the Customer workstream, you'll define customer cohorts, collaborate on design approaches, and align outcomes with DTP principles. Your responsibilities include delivering customer insight analysis and ensuring seamless coordination of customer channels for FPTT communications and marketing campaigns. This critical role ensures an intuitive and integrated ticketing experience, fostering customer confidence and information.

Join us in shaping the future of public transport ticketing through collaboration and optimisation of customer outcomes across the FPTT project team.

**To access the Position Description, please click here.**

**Position Outcomes / Accountabilities**
- Seek out, aggregate and analyse customer insights from data available across the organisation and share to inform the delivery phase of the FPTT project.
- Synthesise customer segmentation and migration data with broader DTP programs to assist the FPTT Customer workstream with tracking Customer Experience Metrics that support the project's results.
- Provide advice, develop briefs and manage supplier contracts for delivery of customer research including, but not limited to, the DTP Customer panel, product device testing, Contact Centre portal and other Human Centred Design activities.
- Ensure the customer channels (Contact Centre, social media and PTV Hubs) are prepared and equipped for all communications and marketing campaigns required for the FPTT project.

**Key Selection Criteria**
- Outcomes Thinking: Establishes mechanisms to monitor impact of work on the community; Ensures team/organisation’s operating and delivery model is designed in ways that creates a positive impact on community
- Flexibility and Adaptability: Adapts systems & processes quickly to changed priorities & situations.

**Qualifications and Experience**
**Mandatory**
- Tertiary qualification or equivalent experience in marketing, market research or a related field.
- Proven data analytical skills to aggregate and analyse customer focused data then turn into insights to inform decisions.

**Desirable**
- Understanding of customer channels, including preparation of channels for communications and marketing campaigns.

**Role Specific Requirements**
- This role provides services to the Future Public Transport Ticketing project. It is expected that the person will embed within the project including attending their offices and off-site meetings as required.

**What we offer**
- Meaningful work making Victorian communities more accessible and liveable.
- Professional growth and development opportunities across the department and the wider Victorian Public Service.
- A hybrid working model focused on collaboration and teamwork.
- Optimal work-life balance initiatives including flexible working arrangements.
- We prioritise the development of a safe and inclusive culture.

**Culture Value**
We are an equal opportunity employer, embracing a diverse range of applicants such as veterans, and people who identify as Aboriginal and/or Torres Strait Islander, LGBTQIA community members, individuals with disabilities and/or health conditions, as well as those from varied faith and cultural backgrounds. At our department, we prioritize the development of a safe, inclusive, and high-performance culture through shared actions and behaviours that align with our strategy and direction. This empowers our employees to effectively contribute to our goals.

**How to Apply

  • Behavioural Insights Specialist

    7 months ago

    Melbourne City Centre, Australia Department of Premier & Cabinet Full time

    DPC is seeking a motivated Behavioural Insights Specialist who is excited by the prospect of using behavioural science to improve public sector outcomes. The role is responsible for the delivery of behavioural insights projects and policy advice to support the strategic priorities of government. DPC's Behavioural Insights Unit (BIU) is situated within the...

  • Market Insights Analyst

    3 weeks ago

    Melbourne, Victoria, Australia Resources Group Full time

    Unlock Human Behaviour Insights with Our Melbourne TeamThis Australian market and social research agency is dedicated to creating positive change in the world.We believe that by deeply understanding human behaviour, we can design services, programs, and policies that enhance lives and foster a safer, more equitable society.Their impactful work highlights...

  • Behavioural Insights Specialist

    6 months ago

    Melbourne City Centre, Australia Department of Premier & Cabinet Full time

    DPC is seeking a motivated Behavioural Insights Specialist who is excited by the prospect of using behavioural science to improve public sector outcomes. The role is responsible for the delivery of behavioural insights projects and policy advice to support the strategic priorities of government. The Delivery and Strategy Branch tracks and supports delivery...

  • Manager, Behavioural Insights Unit

    6 months ago

    Melbourne City Centre, Australia Department of Premier & Cabinet Full time

    An exciting and unique opportunity exists for a talented and highly motivated individual to join the Delivery and Strategy Branch as a Manager, Behavioural Insights Unit (BIU). The Delivery and Strategy Branch works across government to track and support delivery of priority government initiatives and develop solutions to priority cross-portfolio policy...

  • Strategic Marketing Launch Lead

    3 weeks ago

    Melbourne, Victoria, Australia McMillan Shakespeare Limited Full time

    Job Description:At McMillan Shakespeare Limited, our mission is to deliver innovative solutions that simplify complexities and turn challenges into opportunities.We are seeking a strategic hands-on Marketing professional to lead the go-to-market launch across our customer and client base for our new digital experience. This will be a 6-month contract role...

  • Data Insights Lead

    7 months ago

    Melbourne, Australia Technology People Australia Full time

    Exciting opportunity for Data Insights Lead to work with leading organisation who are a leader in their field. In this role you will work with stakeholders, decision makers, different squads and lead a small team working within an Agile environment. Great salary on offer and other additional benefits. **Responsibilities will include**: - Lead a small...

  • Category and Market Insights Consultant

    6 months ago

    Melbourne, Australia Circana (AU) Pty Ltd Full time

    Let’s be unstoppable together! Circana (formerly IRI and NPD) is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. At...

  • Insights Analyst

    6 months ago

    Melbourne, Australia FourQuarters Full time

    Flexible working arrangements - Opportunity to partner with senior business leaders to influence strategy - Strong SQL and Power BI skills essential Strategy & Insights Analyst required to deliver outcome-focused reporting solutions around customer behaviour for a leading financial services business. **Responsibilities**: - liaise with senior business...

  • Market Insights Director

    18 hours ago

    Melbourne, Victoria, Australia NAB Full time

    Job OverviewThis is a senior leadership role with one of Australia's leading financial institutions, NAB. As an Associate Director, Investment Specialists and Investment Insights, you will be part of a high-energy team driving growth and innovation.About the Role$160,000 - $200,000 per annumYou will leverage NAB's extensive research and partners to source...

  • Digital Marketing Team Lead

    3 weeks ago

    Melbourne, Victoria, Australia Online Marketing Gurus Full time

    As a Senior Account Manager at Online Marketing Gurus, you will have the opportunity to lead client growth and drive business success. We are looking for an experienced professional to join our team and help us achieve our goals.About the RoleThis is a challenging and rewarding role that requires strong leadership skills, excellent communication abilities,...

  • Consumer Insights Analyst

    6 months ago

    Melbourne, Australia L'Oreal Full time

    We are recruiting for a Consumer Insights Analyst to join our CMI team within our corporate function. Reporting into the Senior Consumer Insights & Analytics Manager, this unique role will enhance your strategic thinking and ability to transform raw data and observations into compelling narratives that inspire action and drive business impact. **ABOUT THE...

  • Customer Insights Analyst

    6 months ago

    Melbourne, Australia Nandos Full time

    You may know us as the home of PERi-PERi chicken, but we’re a people-first, chicken-second kind of place. At Nando's you'll be part of a diverse and inclusive workplace where you're encouraged to bring your whole self to work. We make sure our teams have a great time at work, but we're still serious about serving fresh, delicious food and developing our...

  • Behavioural Science Technical Lead

    7 months ago

    Melbourne, Australia Insurance Australia Group LTD Full time

    Behavioural Science Technical Lead Create impact as a **Behavioural Science Technical Practice Lead.** Join the largest insurance group in Australia and New Zealand. We're here for you. Are you ready? **YOUR ROLE** We are excited to advertise for a 2 year fixed term contract role in our Direct Insurance Australia Division (DIA). As Behavioural Science...

  • Behavioural Science Technical Lead

    7 months ago

    Melbourne, Australia Insurance Australia Group LTD Full time

    Create impact as a **Behavioural Science Technical Practice Lead.** Join the largest insurance group in Australia and New Zealand. We're here for you. Are you ready? **YOUR ROLE** We are excited to advertise for a 2 year fixed term contract role in our Direct Insurance Australia Division (DIA). As Behavioural Science Technical Practice Lead, you'll be...

  • Analytics & Insights Marketing Specialist

    8 months ago

    Melbourne, Australia Bell People Consultants Full time

    Global Pharmaceutical Organisation - Global & Local Marketing Specialist Opportunity - Melbourne Metropolitan Area **About the Company** Our client is a leading global multinational manufacturer in the pharmaceutical industry, renowned worldwide for its contribution to medicine and innovative technologies for health. Due to an increase in project work, a...

  • Marketing Insights and Analytics Strategist

    2 weeks ago

    Melbourne, Victoria, Australia IAG Full time

    Unlock Business Growth with Data-Driven InsightsWe are seeking a Marketing Insights and Analytics Strategist to join our Customer Experience and Marketing team. As a key member of our team, you will be responsible for uncovering customer insights that drive growth and unlocking more effective strategies.About the Role:You will work closely with our marketing...

  • Associate Director

    6 months ago

    Melbourne, Australia Resources Group AU Full time

    Join a forward-thinking, independently owned insights consultancy that empowers commercial and social organisations to make evidence-based decisions that future-proof their brands, products, and services. Renowned for their exceptional problem-solving approach, they utilise strategic, consultative, and analytical farmwork of thinking, drawing upon...

  • Lifecycle Marketing Lead

    2 months ago

    Melbourne, Australia Xero Full time

    Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of...

  • Brand Strategist

    7 months ago

    Melbourne, Australia Resources Group AU Full time

    The world is changing faster the ever. How does change affect Australians and what matters to them? How do brands evolve to stay relevant, meaningful and get ahead? This exciting Strategy Consultancy holistically explores culture, decodes behaviour and mines data at scale, to shine a big, beautiful, bright light on change. **Harnessing Culture + Behaviour...

  • Strategic Insights Consultant

    6 months ago

    Melbourne, Australia Resources Group AU Full time

    The world is changing faster the ever. How does change affect Australians and what matters to them? How do brands evolve to stay relevant, meaningful and get ahead? This exciting Strategy Consultancy is in the business of informing tomorrow. A data-agnostic consulting firm, they provide evidence-based insights to a range of client organisations to help them...