Digital Content Producer

2 months ago

Sydney, Australia Are Media Full time

**Job no**: 499975
**Work type**: permanent full time
**Location**: Sydney
**Categories**: Publishing/ Editorial

**Who Are We?**

Are Media is Australia’s leading omnichannel content company for women. Every day we influence, inform, inspire, and connect with _6 in 10_ Australian women across magazine media, digital, video, social, e-commerce, customer review sites, podcasts, events and experiences. Our brands include _The Australian Women’s Weekly, Better Homes & Gardens, Woman’s Day, marie claire, TV WEEK, New Idea, Now to Love, Australian Gourmet Traveller, BEAUTY/crew and ELLE_. Through our Change AREgenda we drive meaningful and positive change for women.

Are Media employs Australia’s best content creation talent and we are proud that our greatest strength is our people.

**Why Are Media?**

Join Australia’s leading content company for women and be part of an inspiring, creative and collaborative team. We offer excellent people programs including:

- A day of leave for your birthday,
- 4 days of volunteering leave each year,
- An inclusive parental leave program that supports all parents, families & carers,
- FREE digital access to all our titles, and
- Our unique Are Media Learning Academy (Digital Academy, Lunch N Learns, Mentoring and much more).

You’re welcome in the office every day, but you have the option to work from home one day a week.

**About the role**

Reporting to the Digital Managing Editor, the Digital Content Producer is responsible for driving audience, engagement and reach by creating a wide range of content from viral to evergreen, for success via social and SEO strategies.

Their primary role is to source, write, build and publish on-brand content that grows audience, traffic, volume and brand awareness for the digital platforms of the Entertainment Vertical. This role will primarily be working across Woman’s Day and Now To Love.

This role would suit a journalist with a passion for entertainment, royals, celebrity, TV and lifestyle. The Digital Content Producer will be responsible for writing a mix of news, features, SEO-led pieces and shoppable content across entertainment, real life, beauty, fashion and more.

They will also be responsible for creating unique, original content for the brand’s social platforms and EDMs. An ability to create social media content such as Instagram reels is a bonus, though training will be provided.

Experience using analytics tools to create data-informed content is a bonus, but not crucial (training provided).

What is more important is a passion for the brands, a strong eye for stories that will resonate with our audiences, and an ability to meet deadlines.

**Duties**
- Stay across trending entertainment news that interest the Woman’s Day and Now to Love audience
- Pitch daily news stories, source imagery and create well-written and on-brand stories that are original and drive audience and traffic
- Researching and liaising with talent for stories
- Creating shoppable content in line with the companies’ content commerce KPIs.
- Interviewing high-profile talent
- Using analytics and data to drive insights to inform content choices
- Content creation for Facebook and Instagram
- Create and send branded EDMs

**Skills and experience**
- Strong writing skills with excellent spelling and grammar
- Good knowledge of Australia’s entertainment space including celebrity, reality TV and royals
- Confident in pitching original angles and stories
- Solid interpersonal skills
- Experience with analytics skills such as Google Analytics will be highly regarded
- Experience with the following will be highly regarded: WordPress, Canva
- Strong understanding of social media platforms
- Background in creating and curating content, tailored for both brand and audience at scale required for digital publishing
- Ability to work independently when needed but support the Digital Managing Editor, Senior Content Producer and wider team in achieving traffic goals.

**Please and send your CV via the link.**

**Advertised**: 20 Sep 2024 AUS Eastern Standard Time
**Applications close**: 11 Oct 2024 AUS Eastern Daylight Time

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