Marketing Manager

2 weeks ago

Melbourne, Australia Perion Full time

**About Perion**

Perion is on a mission to accelerate the shift to web3 gaming by building and backing its best teams. We do this by focusing on three key pillars: Product, Gaming and Partnerships. For us, it's all about gaming - we build exciting, cutting-edge products in the gaming ecosystem, run a competitive web3 e-sports team and partner with teams we believe are building the games we will all play tomorrow. We then connect these games to our community of passionate gamers worldwide. We believe actual ownership is what brings people into web3 gaming - and that is the message we are driving through our tagline “Play for Keeps.”

**About The Role**

We’re looking for a Marketing Manager to take ownership of our Marketing Function. You’ll be working directly with our founders and drive Perions Brand Strategy across our owned channels, including content creation and community management, with the ultimate goal of letting the world know about Perion & our products. At the end of the day, your key goal will be to grow our user base, bring growth to the PERC ecosystem, and help drive web3 gaming adoption.

**Your Responsibilities**
- Develop and execute the overall marketing strategy to increase brand visibility, drive user acquisition, and enhance user engagement.
- Collaborate with cross-functional teams, including product development, design, and operations, to ensure effective go-to-market planning and execution for new product releases.
- Conduct market research and analysis to identify emerging trends, competitive landscape, and customer preferences, translating insights into actionable marketing strategies.
- Oversee the development and implementation of integrated marketing campaigns across various channels, including digital, social media, influencer marketing, events, partnerships and community.
- Drive brand positioning and messaging to ensure consistency and resonance with the target audience, reinforcing the unique value proposition.
- Monitor and analyse marketing performance metrics, providing regular reports and insights to stakeholders, and leveraging data to optimise campaigns and drive continuous improvement.
- Stay up-to-date with industry trends, new technologies, and best practices, identifying opportunities for innovation and growth within the gaming and crypto sectors.
- Lead and manage our Community Manager, providing guidance, support, and mentorship to achieve marketing objectives.
- Bring in and manage partners, influencers and agencies to execute marketing campaigns.

**Your Skills and Experience**
- Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred)
- Minimum of 5 years of experience in marketing, with at least 2 years in a management role, ideally within the gaming industry or a high-growth tech firm
- Proven track record of developing and executing successful marketing strategies, driving user acquisition, and growing brand awareness, preferably within the gaming sector
- Understanding of the gaming industry landscape, including knowledge of key players, trends, and user preferences
- Familiarity with the crypto industry and an interest in exploring the intersection of gaming and crypto
- Exceptional leadership and team management skills, with the ability to inspire and motivate
- Demonstrated ability to think strategically, analyse market data, translate insights into actionable marketing plans and execute those plans
- Excellent communication and interpersonal skills, with the ability to effectively collaborate and build relationships with internal and external stakeholders
- Strong analytical mindset, with the ability to leverage data and metrics to drive decision-making and optimise marketing performance
- Creative thinker with a passion for innovation and staying ahead of industry trends
- Self-motivated, with the ability to thrive in a fast-paced, dynamic environment

**What We're Offering**
- Fast-paced start-up environment
- High level of responsibility
- Work directly with founders
- Access to mentorship from seasoned C-level marketing professionals
- Well-funded start-up
- Hybrid work option, with a private office in one of Melbourne’s coolest co-working spaces
- Growth and development opportunities
- Competitive compensation and benefits

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