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Marketing and Digital Specialist

5 months ago

Melbourne, Australia Brook Recruitment Full time

**Benefits**:

- South Yarra/Toorak Location
- Tailored Training and Development opportunities
- Enthusiastic & Supportive Team
- Onsite parking
- Onsite café and use of gym and swimming pool facilities
- Team building initiatives, Events, and more

**About the company**:
A leading school that is committed to nurturing and empowering independent and globally responsive young women is looking for a experienced
**Digital Marketing Manager **to commence on a
**Part Time **basis.

**About the role**:
Reporting to the Director of Engagement, you will take the lead in demonstrating a strong understanding of digital strategies while creating and implementing marketing campaigns that communicate the value and benefits to prospective families.

The Marketing and Digital Specialist should herald a passion for digital marketing and love the creative process, enjoy being a part of a talented, dedicated, creative, and collegiate team, always sharing in the same inspired mission and vision.

**Duties**:

- Develop and drive a social media strategy across the School’s Social Media platforms
- Analyse, track, and optimise digital and social media campaigns
- Curate content and build compelling stories to connect the community and enhance student acquisition across multiple digital platforms, including website, digital and social media
- Creating and maintaining weekly newsletter via Mailchimp
- Work with the Director of Community Engagement to plan, develop, and execute all student acquisition campaigns across print and digital advertising
- Marketing research and data analysis on the performance of social media platforms
- Regularly review and cross-check content and update images and text on the School Website

**Skills & Experience**:

- A Tertiary level qualification in Marketing and Digital Communications, or a related discipline
- Minimum 3 years’ experience in a similar role
- Excellent communication skills (written and verbal)
- Skilled in Adobe Creative Suite (including InDesign and Photoshop), Mailchimp, and website CMS WordPress
- Sound understanding in Google Analytics, Google Ads, social media platforms, SEO/SEM, CRM, and Social Media
- Excellent copywriting skills
- Sound understanding of video editing tools

Click
**. **For a confidential conversation, please call Simone on
**0413 822 851**
**.