Social Media

3 weeks ago


Sydney, Australia AccorCorpo Full time

Company Description

Accor is a world leader in the hotel industry, present in 110 countries, with more than 5,000 hotels and 10,000 restaurants and bars. The group deploys an integrated hotel ecosystem that is among the most diversified in the sector, notably associating luxury and high-end brands, mid-range and economic offers, exclusive lifestyle concepts, venues for shows and entertainment, clubs, restaurants and bars, private residences, shared accommodation, concierge services and co-working spaces. Accor thus has a portfolio of incomparable brands, led by more than 300,000 employees around the world. More than 65 million members benefit from the group's complete loyalty program, ALL - Accor Live Limitless.

**Job Description**:
An exciting opportunity has become available for a **Social Media & Digital Content Executive, Pacific **to join our team on a 6-month contract. This role will be responsible for the management of social media channels and building an engaged online community with the objective of generating awareness and performance for Accor and individual hotel brands across the Pacific. This role will also provide support for the development and management of content across Accor’s branded websites to drive performance and increase user engagement.

**Getting to know the role and your responsibilities**
- Create social media content (on Facebook, Instagram, etc.) that supports our social media strategy and engages our target audience.
- Support the management of social media campaigns from research to execution, including content creation, monitoring, and reporting.
- Assist in training employees on social media best practices and ensuring consistency across all social media channels.
- Analyze data and metrics to continuously improve our digital content strategy.
- Stay up-to-date with social media trends and the competitive landscape to inform strategic decisions.
- Collaborate with the marketing team to support social-led influencer campaigns that aim to raise awareness of ALL - Accor Live Limitless.
- Manage our social media communities across all channels and work closely with the customer service team to strengthen engagement and loyalty.
- Support Accor’s annual website animation plan, ensuring all stakeholder campaigns and promotions are considered;
- Liaise with regional and international teams to identify relevant content for promotion on the Accor websites;

**Qualifications**:

- 3+ years’ experience working in a digital, communications or marketing role with a focus on Social Media
- Tertiary qualifications in Marketing, PR and/or Communications is highly beneficial;
- A proven background managing social media campaigns and communications, coordinating social media programs across multiple channels;
- Competency in full Social Media management platforms, content creation, content management systems, and digital analytics; and
- Good time management skills and strong organisational abilities.
- Proficient in the use of web content management systems
- Experience within the tourism and/or hospitality sector will be highly regarded

Additional Information



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