Head of Brand

7 days ago

Sydney, Australia Amzn Commercial Srvcs Pty Ltd Full time

Bachelor’s degree in Business Administration/Communications/Advertising
- Background working as a leader in the development of brands, retail, digital content innovation
- A remarkable portfolio that demonstrates your ability to turn ideas into a strong creative vision
- Experience with a digital, online retailer or developing and leading the creative for digital and ecommerce aspects of a brand
- Experience in a related position with increasing responsibility
- Bachelor’s Degree in Business, Marketing, Advertising or related field.
- Ability to create a compelling positioning/messaging strategy from the ground up - a must
- Experience creating and executing of a fully integrated marketing plan
- Extensive experience leading cross-functional teams
- Solid quantitative/analytical and budget management skills
- Experience working with data to drive decision making

Job summary

At Amazon, we're working to be the most customer-centric company on earth. To get there, we need exceptionally talented, bright, and driven people. If you'd like to help us build the place to find and buy anything online across the globe, this is your chance to make history.

We are looking for a results-oriented, dynamic, and savvy leader to continue the development of our brand and grow the business in Australia. This senior leader will be responsible for building a world-class customer brand and supporting exceptional growth in tight time frames.

Reporting to the Director, Prime & Marketing AU, s/he will work within the AU Prime & Marketing team, collaborate closely with global marketing teams as well as local business teams to build a strong, locally relevant brand. S/he will be responsible for building and executing the brand framework for the Amazon AU retail business (and associated categories), manage relationships with internal/external partners, oversee the mass media budget, develop and execute mass and social campaigns ensuring a cohesive brand proposition is presented to our customers. S/he will also develop and execute large scale cross company sale events such as Prime Day and Black Friday/Cyber Monday including leading the consumer business by coordinating inputs, developing a great CX and delighting our customers.

We need someone who has a strong bias for action, thinks big, insists on the highest standards, loves to dive deep, wants to learn and is used to delivering results. S/he will be customer obsessed and have experience using data to drive key decisions whilst building a locally relevant brand.
- You have successful track records of developing strongly differentiated positionings and segmentation strategies for consumer products/categories that have met or exceeded business objectives.
- You have proven experience in leading, managing and supporting a talented diverse team, and enjoy all aspects of people management.
- You have go-to-market experience for highly visible consumer products/brands.
- You have developed best practice local creative work within a global framework, with experience managing stakeholders (local and global) within a matrixed organisation.
- You have proven experience developing and implementing multi-channel marketing campaigns that support new customer acquisition.
- You can think strategically about an entire product line-up, brand, and company to see how all the elements best fit together.
- You like getting your hands dirty in day-to-day tasks to get things done, and diving deep into data to find answers.
- You have strong customer focus and can identify unique consumer insights.
- You have exceptional stakeholder management skills and experience dealing with counterparts in other geographies
- You have experience in creating and executing high velocity, cross company events, managing key inputs and creating exceptional value for customers
- You have experience managing external partner agencies (Media or creative. Ideally both) ensuring they are clearly briefed and deliver effective outcomes on your behalf.
- A deep understanding of the AU media landscape including key media owners across all channels.In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer, and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected attributes.Our team operates out of our fabulous CBD office (conveniently located near many transportation options), and from home (during COVID-19) leveraging technology.

Amazon offers employees a competitive remuneration package, including participation in the company stock plan as applicable. We also look after our people with benefits,

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