Current jobs related to Marketing Specialist - Cottesloe - European Bedding

**Marketing Specialist**

**Location: European Bedding, Perth, Western Australia**

**Type: Full-time**

**About Us**

At European Bedding, we are dedicated to providing high-quality, natural, and ergonomically designed sleep solutions. We're seeking a skilled Marketing Specialist to develop and implement comprehensive marketing strategies, with a particular focus on leveraging European market insights for the Australian market.

**Marketing Specialist**

**Location: European Bedding, Perth, Western Australia**

**Type: Full-time**

**About Us**

At European Bedding, we are dedicated to providing high-quality, natural, and ergonomically designed sleep solutions. We're seeking a skilled Marketing Specialist to develop and implement comprehensive marketing strategies, with a particular focus on leveraging European market insights for the Australian market.

**Key Responsibilities**

**Strategic Marketing Planning**
- Develop and coordinate marketing strategies and campaigns to support sales objectives and business growth.
- Identify market opportunities for new and existing products, with a focus on introducing European innovations to the Australian market.
- Provide insights on marketing strategies to reach target markets and effectively promote product attributes.

**Market Research and Analysis**
- Conduct and analyze market research to identify consumer trends, preferences, and potential demand for new products.
- Interpret data to predict current and future consumer patterns in the Australian bedding market.
- Research European bedding trends and products for potential introduction to the Australian market.

**Digital Marketing & Website Management**
- Develop and implement SEO strategies to improve search engine rankings and online visibility.
- Ensure regular website updates, maintaining functionality and alignment with marketing objectives.
- Run paid ad campaigns (e.g., Google Ads) to drive traffic and conversions.

**Campaign Planning & Management**
- Plan and execute advertising campaigns to support sales goals, coordinating print and digital efforts within budget and timelines.
- Manage copywriting, artwork, and media placements for effective campaign execution.
- Monitor campaign performance and adjust strategies as needed to maximize ROI.

**Exhibition & Event Planning**
- Organize participation to healthcare industry exhibitions and training sessions for clinicians and therapists, aligning with the company's sales strategies.
- Plan and execute webinars and other virtual events to engage with customers and industry professionals.
- Ensure high conversion rates from event attendees to prospects and customers.

**Social Media Management**
- Develop and implement social media strategies aligned with overall marketing goals and brand messaging.
- Plan and create engaging content for various platforms to promote products, drive engagement, and enhance brand visibility.
- Monitor social media trends and adapt strategies to maintain a strong online presence.

**Product and Pricing Strategy**
- Contribute to product selection and development, especially identifying potential new offerings from European suppliers.
- Advise on pricing strategies for new and existing products to ensure competitiveness and profitability.

**Performance Analysis and Reporting**
- Monitor and evaluate the effectiveness of marketing strategies and campaigns across all channels.
- Prepare and present reports on marketing performance and ROI.

**Qualifications & Experience**
- Bachelor's degree or higher qualification in Marketing, Business, or a related field.
- Minimum of 2 years of relevant experience in marketing roles, preferably in the bedding or related consumer goods industry.
- Strong understanding of the Australian consumer market and retail landscape.
- Experience with European markets or suppliers is highly advantageous.
- Proficiency in market research methodologies and data analysis.
- Excellent digital marketing skills, including experience with SEO, SEM, social media marketing, and content creation.
- Proven track record in managing successful marketing campaigns across multiple channels.
- Experience in organizing and executing industry events and exhibitions.
- Strong analytical and strategic thinking capabilities.
- Outstanding communication and presentation skills.
- Ability to work independently and manage multiple projects in a fast-paced environment.

**Desired Skills**
- Knowledge of European languages or experience working in European markets is a significant plus.
- Familiarity with the bedding or furniture industry would be beneficial.
- Experience in introducing new products or brands to the Australian market.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Adobe Creative Suite, social media management tools).

**What We Offer**
- A dynamic role with the opportunity to significantly impact our marketing strategies and business growth.
- Direct involvement in shaping ou