Content Marketing Manager

3 months ago

The Rocks, Australia Ansarada Full time

**What’s the job about**

Are you a strategic storyteller with a passion for creating compelling content that drives business success? Do you thrive in a dynamic, high-energy environment where your creativity and expertise can make a significant impact? If so, we want you to join our team at Ansarada as our **Content**

**Marketing Manager**.

At Ansarada, we're on a mission to bring order to organizational chaos and help companies realise their potential by becoming greater forces for good and growth. As our Content Marketing Manager, you will play a pivotal role in crafting and executing a content strategy that aligns with Product-led Growth (PLG) approach, engages our audience, and translate into freemium customers.

Your collaboration with our product and customer-facing teams will be key to prioritizing both go-to-market and PLG initiatives and optimizing how our content and channels perform. This role is founded on your innate ability to build valuable relationships with customers, stakeholders, colleagues, and your team.

You’re passionate about setting a high bar for performance and results. You continually push the boundaries of what’s possible, improving content and channels by leveraging research, emerging innovations, customer insights, and operational data that translates higher conversion rates and business results.

**In this role, you will**:

- Oversee all aspects of content creation and production, by managing and mentoring a graphic designer, coordinating with additional outsourced writers and vendors, and ensuring all content is consistent, on-brand, and meets strategic objectives.
- Optimize content performance through SEO and data analysis, leveraging analytics to measure effectiveness, drive conversions, and inform data-driven improvements and recommendations.
- Collaborate with cross-functional teams such as digital, ABM, sales, product, and customer success to ensure cohesive messaging and effective content distribution across all channels.
- Stay informed on industry trends and conduct market research to identify new content opportunities and continually refine and adapt content strategies.
- Present content strategies and performance reports to leadership, providing insights into campaign outcomes and contributing to strategic decision-making.

**Experience that will help you succeed**:

- Experienced content marketer with 5+ years of experience, preferably in a B2B SaaS environment, working in partnership with demand generation teams.
- Proven team management skills with experience coordinating with external vendors or freelancers.
- Strong writing, editing, and proofreading skills with a keen eye for detail, supported by a solid understanding of SEO, keyword research, and analytics tools.
- Proficiency in content management systems (CMS), marketing automation platforms, and a basic understanding of AI writing tools.
- Ability to manage multiple projects and deadlines in a fast-paced environment, combined with creative problem-solving skills and adaptability to changing priorities.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

**Who’s Ansarada?**
- We’re proud to be Great Place to Work certified Also, to be recognised as one of Australia’s Best Places to Work for Women and of course in Technology Come work with us and experience a workplace culture that values and supports all employees._

We’re the software the Pros in business use to protect and grow

We’re a SaaS platform that companies, advisors and governments rely on for securely managing critical information, workflow and collaboration in high-stakes processes like deals, risk, compliance, board governance and procurement. We're the software relied upon by business pros in over 180 countries.

Our mission is to raise and protect every company's potential by engineering powerful but simple software that gives our customers confidence in every business decision. We only achieve this through our world-class teams who are based in the main hubs across Sydney, Ho Chi Minh, Chicago, Amsterdam and London.

We care about the customer, and we exist to nurture their business potential. We love solving BIG problems and creating SIMPLE solutions for them. We love the challenge and are looking for people who are courageous, passionate, curious and collaborative.

**What’s in it for you?**
- We are a Great Place to Work certified company (for 13 years in a row) which means we have an awesome work culture and are committed to providing the best possible experience for our employees
- Be part of something bigger We live our ‘Care’ value in everything we do, from our commitment to 1% profit Adara pledge to help others.
- Join our Certified Maxwell Leadership Program, get a Kindle with an allocated budget to buy books and time to read + many more opportunities to learn and grow
- State-of-the-art offices with barista coffee machine, gym, beer on tap, unlimited snacks, pool t

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