Web Analyst

We solve the problem of loneliness, isolation, and disconnection with the help of digital reality.

Our digital nomad team of **more than 1000 professionals **works all over the world. Our international team of like-minded people and professionals solves ambitious daily tasks and creates truly global products. We value focusing on results, a proactive approach, and we are always looking for new and unconventional ideas.

Our teams of digital nomads live and work remotely from **Cyprus, Malta, the USA, Thailand, Indonesia, Hong Kong, Australia, Poland, Israel, Türkiye, Latvia and many others.**

We are looking for a **Web analyst** to play a pivotal role in the Marketing department (100+ ppl).

If you want to work in a huge online business (250+ mln users) in a truly international company (collaborating with our colleagues in Australia, Japan, the USA, and others) with a vast portfolio of products (50+) and a large budget for marketing, this position is for you

**Your main tasks will be**:

- Manage and improve the tracking & web analytics infrastructure (Google Analytics, GTM, etc.)
- Create and maintain documentation related to data layer / server-side implementation requirements
- Identify product CJM and set up micro-conversion measurement and funnel drop-off
- Develop, maintain, and improve the processes for tag requests/approval and management
- Diagnose issues with existing configurations/tags, and provide recommendations for improvement
- Collect and deploy audience segments from marketing channels (Google, Meta, TikTok, etc.)
- Drive actionable insights from those data sources to improve paid media performance
- Provide analytical support and supervising of A/B testing
- Analyzing the effectiveness of landing pages, and developing proposals to improve their effectiveness
- Help analyze and simplify large data sets for the marketing team to understand market and campaign trends and make informed marketing decisions to drive business growth
- Maintain and validate customer marketing campaign data, build data visualization for ongoing reporting, presentation, or documentation
- Cross-team collaboration with analytics to capture data needs to drive business decisions

**We expect from you**:

- Ability to adjust and work within the Australian time zone
- 3+ years of experience in companies where the web is an important part of the business and data and analytics are keys to marketing success
- Experience of working in an international company (with communication in English)
- Similar position with similar tasks, with highly loaded websites Russian
- fluent/native
- English B2+ (to be able to communicate with our Australian colleagues, in particular)
- Knowledge of web analytics tools such as GTM and GA4
- Understanding of HTML, CSS, and JavaScript
- Experience with A/B testing and conversion rate optimization
- Ability to create tracking tags and implement them on websites
- Ability to create dashboards and reports to track key metrics (Looker)
- Understanding of statistical analysis and regression modeling
- Proficiency in creating funnel reports and tracking product events

**Nice to have**:

- Experience with advanced web analytics techniques such as heatmaps
- Knowledge of programming languages such as Python
- Understanding of machine learning algorithms and predictive analytics
- Proficiency in SQL or other database querying languages
- Familiarity with data integration and data warehouse solutions
- Knowledge of UX/UI design principles and best practices
- Experience with mobile app analytics and tracking
- Expertise in data privacy and GDPR compliance

**What we offer**:

- Fully remote full-time work. We are a remote-first company
- Annual paid vacation of 28 calendar days, paid sick leaves per year (10 calendar days), and additional 7 paid wellness days per year
- Corporate meet-ups around the world (UAE, Serbia, Turkey, Georgia, Armenia, and others). The company covers all costs (both the meet-up and the traveling)
- External training and conferences after the probation period
- Our own line of branded clothing and accessories with corporate logos for various occasions
- Internal gamified reward system: get bonuses from your colleagues and exchange them for days off
- Corporate discount on online language classes (50 languages) for you and your relatives after the probation period
- Medical cover (compensation either for medical insurance or doctor's paychecks up to $1000 gross per calendar year for you and your family) after the probation period
- Yearly pre-paid access to SDG Running Club with a personal trainer after the probation period
- Children's training and education (50% compensation for the costs of kindergarten, school, or courses up to $1000 gross per year per child) after the probation period
- Present for the birth of a child and upon marriage after the probation period
- Corporate Christmas presents for you and each of your children
- Workplace organization (compensation f