Head of Marketing

**A bit about you**

You are ready to take the next step in your career, to flex your creativity and want to get your teeth stuck into your next challenge. You will thrive off being responsible for amplifying the Youth Projects brand through purpose-driven marketing and impactful content, and creating unique events (in-person, hybrid and digital).

You’re happy being hands-on and strategic. This is what gets you going.

You’re strategic, creative and a do-er. Faced with any given scenario, you can quickly spot the relevant patterns and issues and find a creative edge that separates our nonprofit from the rest.

You know the importance of keeping things moving while having several different plates spinning at once while carefully curating our brand across purpose-led content. Working in a fast-paced environment will fill your cup, but you will also know when to put your hand up and ask for help.

**This is an **end-to-end role, with one direct report. You’ll be supported by an expert, passionate and motivated executive team to make a real difference in peoples’ lives.**

**Key Requirements**
- **Strategic Communication Skills**:Experience with developing and implementing comprehensive internal and external communication strategies aligned with our strategic plan.
- **Brand Management**: Ability to manage and enhance the Youth Projects brand identity through consistent messaging across various communication channels.
- **Media Relations**: Confident in establishing and maintaining relationships with media outlets and managing/coordinating press releases and media coverage.
- **Fundraising**: Proven ability to cultivate and build relationships with donors, sponsors, and key stakeholders. Experience Implementing strategies to enhance donor engagement and ensure long-term commitment.
- **Analytics and Measurement**: Experience utilising analytics tools to measure the effectiveness of marketing and communication strategies and adjusting strategies based on performance metrics.
- **Story Telling**:This comes naturally, and you know how to inspire people to be connected to a cause.
- We’re ambitious and only want the best for our team and clients. However, you do not need to meet 100% of this job description to apply. _If you believe you have skills in, or can achieve 70% of the description, still apply, and we’ll teach you the rest_

**A bit about the role**

As the Marketing and Communications Manager at Youth Projects, you will leverage our brand's solid foundations to take it to new heights. The current team has worked hard to create a great platform for you to take to the next level.

Your primary responsibility is to craft and implement holistic marketing and communications strategies that amplify the promotion of Youth Projects’ products, services, reputation and overall brand position. This is an end-to-end, dynamic role, with the ability to change the world. You’ll need to be comfortable working on multiple projects - both strategic and operational. And you really enjoy curating events, and experiences to connect people with a cause. Your expertise in devising and executing comprehensive marketing and communication strategies will fortify Youth Projects' strong brand image and foster increased stakeholder engagement, which is crucial in effectively promoting Youth Projects’ offerings.

Beyond this, your narrative-driven approach will be key as you collaborate with our Head of Partnerships and Growth. Through compelling storytelling, you will work synergistically to build our fundraising and corporate giving portfolio, adding a strategic dimension to our outreach efforts and community impact.

Join us in shaping the narrative, advancing our brand, and taking Youth Projects to new frontiers.
- This position will be _required to work across all Youth Projects sites._

**A bit about us**

We are celebrating our 40th year as an independent, registered charity providing front-line support to young people and people experiencing homelessness. We open up pathways out of poverty and homelessness, breaking the cycle of disadvantage. Our focus is on respect, client-centred care, and harm prevention so people can lead longer lives, have improved health, meaningful employment, and a greater sense of belonging, safety, and security through our holistic model of care.

This is (some) of what we got up to:

- **Supported more than 2,864 young people** across our youth outreach, employment, training and social enterprise programs into work, education and re-engaged back into the community.
- **Took our youth outreach out to the West** in response to an emerging mental and social wellbeing crisis whilst still supporting 422 young people in the North.
- **Sold over 250,000 coffees at The Little Social** and re-invested over $100K back into youth and homelessness services here at Youth Projects.
- Experienced 12,497 client visits at The Living Room - with the number of people dropping-in each day, doubling.