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Activation Executive

1 month ago

Sydney, Australia Lion Full time

Lion, home to Australia’s most iconic Beer and RTD brands such as XXXX, Hahn, Stone & Wood and Kirin Hyoketsu (to name just a few) - is now looking for a talented **Activation Executive** to join our dynamic and supportive Customer Marketing team, reporting into our Shopper Marketing Manager in our Sydney CBD office, on a permanent, full-time basis.

The purpose of the Activation Executive role is to bring to life Lion’s premium alcohol brands, Heineken and Kirin Ichiban, through integrated programs across the retail channel. In this role, you will get to deliver innovative and exciting real-world and digital activity, whilst establishing solid partnerships with our customers. This fast-paced role plays a pivotal role interacting with our Sales, Category, Brand and Supply Chain teams, as well as with our external agencies and customers. The role will provide you with great exposure to the broader business, making it an excellent entry point into a rewarding career at Lion.

**A day in the life**:

- Work collaboratively with a large team to create solutions that deliver against our brand objectives and are mutually beneficial to Lion and our customers.
- Support our Brand and Sales teams by developing and executing promotions and other customer marketing activities, to drive connections, trial and shopper conversion.
- Develop campaign briefs, agency briefings and the production of all brand initiatives for our Heineken and Kirin Ichiban brands, in budget and on time.
- Plan, prepare and support with the delivery of presentations to our Field Sales Teams to sell in upcoming activity.

**What you will bring**:

- A strong understanding of the retail environment and the path to purchase.
- The ability to connect insight, strategy and execution to deliver positive outcomes.
- Strong organisational skills, attention to detail and the ability to manage multiple, diverse initiatives simultaneously.
- Excellent communication and stakeholder management skills.
- The ability to build partnerships and work collaboratively with customers and agencies to meet shared objectives.
- Experience in category or shopper/trade/brand marketing roles.

**What to expect from us**:
We're proud of our diverse workforce, acknowledging our people for the unique individuals they are. When it comes to flexibility, we understand that one size doesn't fit all. Our flexible working program, LionFlex, enables us to work in ways that support our lifestyle to help us balance our careers with the other essential things in life. On offer is a competitive salary package including a bonus and a substantial product allowance to truly immerse yourself in our brands

Join us in building the next chapter of a proud Lion legacy by embracing a challenger mindset - being curious, courageous, and acting with conviction. Unleash your potential and be part of something extraordinary

We are committed to diversity, equity, and inclusion, and leveraging unique perspectives to innovate and grow.