Marketing Manager, Accelerated Growth

2 weeks ago

Melbourne, Australia Bupa Full time

**About the Role**

Own the planning, execution and strategic marketing activities that deliver against business objectives and targets for the Accelerated Growth program with a focus on finding and engaging new audiences in a digital (app based) product and driving them to relevant products and services across Bupa.

The Marketing Manager - Accelerated Growth will work autonomously to deliver on acquisition marketing strategies for the Accelerated Growth program. This role will be accountable for end-to-end marketing activity, working collaboratively in an ambiguous environment with enterprise-wide stakeholders to deliver on program KPIs, including customer growth and lead generation.

**Responsibilities**

Develop and manage marketing activity for Accelerated Growth including:

- Produce digital paid media and other acquisition strategies, promoting our accelerated growth digital product and service offerings to our target audience, acquiring them as efficiently as possible.
- Drive customer engagement & conversion to relevant products and services across Bupa.
- Work with Brand & Connected Care (GTM) teams define and align the brand, positioning and marketing proposition.
- Work closely with the Customer Engagement and Personalisation team, to drive engagement, active users and product feature utilisation.
- Ensure precise, timely and effective execution of prioritised marketing activity.
- Develop how we report on marketing performance, then conduct weekly reporting and analysis, utilising marketing and audience insights to optimise program performance.
- Foster effective working relationships with stakeholders to ensure seamless delivery of marketing activity to achieve business objectives.
- Ideate, validate, and assess marketing strategies to close strategic gaps and to help inform responses to business challenges and opportunities.

**Skills & Experience**
- Solid experience in marketing, particularly in a product or acquisition focused role and including end-to-end campaign delivery.
- Experience in marketing mobile apps achieving acquisition and utilisation outcomes essential.
- Demonstrated experience managing digital media advertising campaigns and advanced understanding of digital marketing and the wider paid media landscape and how to balance with other channels and levers for growth.
- Experience in launching and / or marketing new brands or products highly desirable.
- Effective and proactive stakeholder engagement and collaboration.
- Strong reporting and analytical capability.
- A demonstrated ability to work within a matrix team structure in a highly regulated industry to deliver business outcomes.
- Ability to thrive and lead in an ambiguous environment essential.

**The benefits of working with Bupa**
- Flexible hybrid working environment
- Competitive salary
- A small supportive team where your contribution is truly valued
- Permanent roles attract performance incentives
- Generous leave provisions including 14 weeks paid parental leave
- Significant discounts on health, travel, home, car, landlords and pet insurance
- Health and wellness initiatives and discounts

A career at Bupa is more than just a job. It’s an opportunity to make a real difference in the lives of our customers and communities. Our purpose, helping people live longer, healthier, happier lives, is what inspires us. It’s a promise to our customers to change lives for the better. Our people are at the heart of this. It’s their passion, ideas and commitment that will shape a brighter future for both Bupa and our customers.

**How to Apply**

Bupa is an equal opportunity employer. We are committed to ensuring equality in recruitment, development, retention and promotion of staff and that no-one is disadvantaged based on their gender, cultural background, disability, sexual orientation or identity, or Aboriginal and Torres Strait Islander heritage. We encourage people from all backgrounds to apply.

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