Marketing and Communications Officer

2 weeks ago

Brisbane, Australia TAFE Queensland Full time

About TAFE Queensland
TAFE Queensland is proud to be the largest and most experienced Vocational Education and Training provider in the State. For more than 140 years, TAFE Queensland has delivered practical and industry-relevant training to provide students with the skills and experience they need to build lifelong careers. TAFE Queensland been named the Large Training Provider of the Year at the prestigious 2023 Australian Training Awards. Our training is delivered to students and apprentices on-site, online, in the workplace, or on-campus to give people the skills they need to enrich their communities, support their industries, and strengthen their local economies.
By working at TAFE Queensland, you can be part of a highly experienced workforce closely connected with their industries and dedicated to delivering best practices and innovative training.
Your Opportunity
As the Marketing and Communications Officer you will be responsible for engaging with internal and external stakeholders to develop and deliver innovative communication and marketing strategies to promote and enhance TELLS educational programs in line with business and operational objectives.
This position reports to the Executive Director, TELLS.
This is a Temporary, Full-Time opportunity to 31 December 2024 unless otherwise determined.
The position will be based primarily at Brisbane, South Bank Campus however you may be required to perform work at other TAFE Queensland Campuses.
Key Responsibilities
- Contribute to the success of transformation and cultural change through promoting and modelling the established values of Safety First, Working Together, Focussing on our Customer, Taking Responsibility and Showing Initiative.
- Create high-level content for target audiences to support the value proposition of the TELLS educational programs through a variety of mediums including planning, researching, writing and editing newsletters, brochures, website and social media content, marketing and public relations materials, presentations and other materials.
- Provide high-level advice and influence to identify internal and external stakeholders needs and priorities to develop and implement effective communication and marketing strategies to achieve business outcomes.
- Liaise, coordinate and manage all external media responses and enquiries including preparing and guiding interviewees, writing and monitoring media releases to ensure business objectives are achieved.
- Source, analyse and recommend marketing communication execution strategies using appropriate methods to achieve business objectives.
- Write and/or edit content intended for targeted internal and external audiences ensuring material is consistent and delivered in line with TAFE Queensland's standards, policies and branding style guide.
- Manage the delivery and implementation of multiple communication projects and events simultaneously, including tracking project deadlines and budgets to ensure business objectives are achieved.
- Collaborate with the Marketing and Communications team on all branding initiatives to ensure the positioning of TELLS educational programs support TAFE Queensland's brand strategy.
- Collaborate with the Marketing and Communications team to develop and produce a diverse range of communication materials, activities and events to support TAFE Queensland's awareness of educational programs (AMEP and SEE) and strategies.
- Manage, measure and monitor the ongoing performance of social media and public relations activities with regular reporting.
- Manage, monitor and update all online content including the intranet to ensure material is consistent and in line with TAFE Queensland's standards, policies and branding style guide.
- Use appropriate systems and databases to provide analysis and communication of data to support TELLS educational programs and promotional strategies.
- Liaise with, and build stakeholder networks across state and commonwealth departments, community groups, professional bodies and service providers to enhance TELLS positioning and services.
- Undertake other duties as directed.

How you will be assessed
The ideal applicant will be someone who has the following key capabilities:
*
- Demonstrated experience developing and delivering innovative content that aligns with organisational goals and enhances profitability.
- Proven ability to maintain an editorial calendar, producing engaging content across a broad range of marketing channels in a commercial business.
- A collaborative working style, and the ability to work as part of a team to achieve goals in line with policies and procedures.
- Proven experience in building and sustaining productive internal and external stakeholder relationships, and working collaboratively to foster a positive and cohesive work environment.
- High level communication, negotiation, influencing and listening skills in a culturally, linguistic and socially economic environment.

Mandatory Qualifications/Require

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