Web Content Advisor

2 months ago


Melbourne, Australia Yarra City Council Full time

**Web Content Advisor**
**Permanent Full Time (Flexible)**
**Band 6 - $92,991.10 - $101,236.01 + super + RDO **(RDO applicable for full time 38 hours per week only)**
- **Hybrid/flexible working arrangements and an emphasis on work/life balance**:

- **Excellent employee benefits and competitive hourly rates**:

- **Work in a dynamic and collaborative environment**

Make your mark Be part of Yarra’s digital communications and marketing team to help shape the direction our website.

You’ll guide a team of content contributors across the organisation to deliver best-practice digital communication
- from local tourism and cultural events to sustainable traffic improvements - that are accessible, engaging and community-centric.

We’re seeking an experienced web content specialist to own and drive our web content management system.

As a creative problem solver and people leader, you’ll who knows the ins and outs of websites and champion what makes great content based on accessibility, SEO and UX principles.

What could a week in this role look like?
- Strategising ways to improve grants and community strengthening web content
- Shaping future web content guidelines for our new CMS
- Upskilling content contributors
- Meeting with diverse and passionate internal business partners to help ensure their content remains customer-centric,
- Evaluating UX improvements to live chat and digital assist uptake

The role sits within the high-performing and collaborative Digital Communications and Marketing Branch within the Governance, Communications and Customer Experience Division.

The role:

- Deliver BAU website updates for internal stakeholders - you’ll need to be hands on assisting other CMS users to edit and publish content.
- Manage the deployment process of website bug fixes and minor enhancements, working with our web development agency.
- Work with Yarra’s CMS users as part of our established governance model.
- Provide consultations to internal stakeholders on how to best market and/or promote their services.
- Document requirements for website enhancements to clearly state the business case and impacts.
- Use Google Analytics to report on website usage across Yarra’s external website properties.
- Plan and execute the digital strategy for the ongoing development of our websites
- Sit on Yarra’s website steering committee and offer expert advice for both BAU and future planning for our website.
- Provide support and training to other CMS users to improve their writing for the web and publishing skills.
- Demonstrate people leadership to line manage a digital and web officer who supports BAU requests and troubleshooting.

To be successful, you will require:

- Several years’ experience in a similar role within a complex, high-pressure environment.
- Extensive experience and demonstrated ability in managing responsive websites and managing website CMS systems (ideally Sitecore and/or Drupal), including expertise in user experience, information architecture, measurement, and analytics to drive engagement.
- Experience with mobile responsive and cross-browser testing to ensure a high-quality user experience.
- Experience in the creation of website content in line with accessibility standards (AA), including ongoing improvement with quality assurance and improving accessibility rating with the support of accessibility tools.
- High level skill in delivering SEO optimised content.
- Experience with hosting environments, troubleshooting, and debugging to optimise performance.
- Impeccable writing for the web, spelling and grammar, with a superior eye for detail.
- Good understanding of W3C standards.
- Extensive stakeholder and project management experience, with an ability to distil technical terms into easily understood actions.

Not mandatory, but desirable:

- Hands on experience using Drupal and Sitecore
- Read/write HTML
- Photoshop skills

Yarra City Council is a dynamic and progressive organisation. We pride ourselves on having an inclusive culture and aim to make a positive difference in people’s lives. This is a significant role that is a great opportunity for someone who is highly motivated, and people focused.

Web Content Advisor - Position Description_October 2023.pdf

**Applications close on Sunday 5 November 2023 at 11:55pm.**
- Yarra City Council is committed to being a _child safe organisation_ and supports flexible and accessible working arrangements for all. This includes people with a disability, Aboriginal and Torres Strait Islanders, culturally, religiously and linguistically diverse people, young people, older people, women, and people who identify as gay, lesbian, bisexual, transgender, intersex or queer. We draw pride and strength from our diversity, remain open to new approaches and actively foster an inclusive workplace that celebrates the contribution made by all our people._


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