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Community Marketing Manager

4 weeks ago

Greater Perth WA, Australia Stockland Full time

Top 50 ASX listed company
- Full-time Permanent | Hybrid Working | Perth CBD
- Join a leading national property organisation

We have an exciting opportunity for a Community Marketing Manager to join the team at Stockland. In this role you will work across several residential communities and develop and implement innovative project marketing strategies and practices that supports the delivery of the Project Vision and outcomes.

**About the Role**
- Develop a local area marketing strategy (in conjunction with Regional Manager) that generates high-quality leads to support the achievement of sales targets, enhances brand, and delivers a superior customer experience
- Implement innovative marketing strategies and practices that support the project vision and values
- Ensure the execution of agreed objectives are established, tracked, and reported on in a timely manner
- Manage all media (paid, earned, shared, owned) for your projects, working closely with the Marketing Assistants for support
- Development of all marketing activities - eDMs, social media, PR activity, events, renders, floorplans, design and signage, brochures, content, and testimonials
- Ensure Community Development Initiatives are integrated into marketing plans and executed accordingly
- Drive a culture of community insights (customer, competitor, and product) into decision making at the project level to enhance marketing and sales strategies
- Collaborate to bring to life the customer journey through the acquisition funnel with a key role in optimising user experience on our website and delivering a seamless off and online ecosystem
- Review and evaluate competitor marketing activity and changing consumer trends to incorporate learnings into national and local campaign development and execution
- Adopt national standards to maintain a consistent approach to marketing across the country including approaches to new launches, display villages, project collateral, PR strategies and community engagement initiatives
- Read and interpret data to drive a culture of insight-led marketing to assist decision-making
- Manage and monitor the marketing expenditure and reforecasting in line with agreed Annual Budgets to minimise overspend impacts

**About you**
- 5+ years marketing experience, including technical knowledge related to production of marketing materials.
- Property Industry experience is preferred, but not essential
- Appropriate tertiary qualifications
- Project management expertise
- Able to work cross-functionally to foster positive relationships with relevant departments, ensuring a collaborative approach at all times.
- Supplier management experience
- Marketing knowledge and expertise, ideally with experience in Content Management System (CMS) and Customer Relationship Management (CRM) technology e.g. Salesforce Marketing Cloud
- A thirst for knowledge and passion for marketing
- Demonstrate exceptional interpersonal skills and thrive on collaborative teamwork

**The Stockland Proposition**

At Stockland we are a community delivering outcomes that benefit the community at large. We work collaboratively and inclusively, building strong working relationships. Our portfolio is diverse and so are the opportunities for professional and career development. We are committed to providing our people with broad experiences to build a successful career.

We recognise the importance of flexibility and work life-quality and over 80% of our employees have informal or formal flexible work arrangements. Additionally, Stockland has a strong commitment to achieving the best outcomes through an inclusive and collaborative culture. Our customers come from diverse backgrounds and we want our teams to reflect this.

We offer competitive remuneration and benefits. Benefits include free to access or subsidised lifestyle, health, well-being and financial services products.