Product Manager, Ad Innovation

3 days ago

North Sydney, Australia Nine Full time

Company Description

Nine. Australia’s Media Company.

Underpinned by our people, our strategic focus is on content, connections and growth.

Driven by our purpose - Australia belongs here - and guided by our values - walk the talk, turn over every stone, keep it human - we are the home of Australia’s most loved content and trusted brands across News, Sport, and Entertainment.

We lead the total television market in Australia through our key brands of Channel 9, Gem, Go, Rush and Life, and of course you can consume all our content, live or on-demand, on Australia’s leading free streaming platform, 9Now. We also own Stan, the market leading local subscription streaming service.

In our total audio business we are building talk radio for the next generation across 2GB, 3AW, 4BC and 6PR.

Nine is also an active participant in Australian consumer marketplaces through our majority shareholding in Domain and our ownership of Drive.

**Job Description**:
As Australia's leading free-to-air streaming service, 9Now has revolutionised the way Australians consume television. 9Now provides users with the flexibility to watch their favourite content Live or on-demand across Web, Mobile, and Connected TV devices.

Play a pivotal role in driving the monetisation of 9Now through the development and delivery of new ad products. Working closely with the Commercial team, you will be responsible for conceptualising and implementing innovative ad experiences across the 9Now portfolio, enabling our advertisers to engage with their target audiences effectively.

This position offers an exciting opportunity to be at the forefront of shaping ad innovation within the streaming industry, catering to Web, Mobile, and Connected TV devices.

It’s an incredible time to join the team as we prepare to deliver a world class streaming experience for the next 10 years of the Olympics, starting with the Olympic & Paralympic Games in Paris in 2024.

**Responsibilities**
- Develop and Execute Ad Product Strategy in collaboration with cross-functional teams
- Identify market trends and customer needs to ideate and launch new ad products and formats
- Create and execute cross-platform ad experiences across Web, Mobile, and Connected TV platforms, maximising ad revenue potential
- Partner closely with Commercial team to understand advertiser requirements and leverage market insights
- Oversee the end-to-end product development process, including gathering requirements, defining product features, and managing the product lifecycle
- Conduct market research and competitive analysis to identify opportunities
- Manage relationships with vendors, seeking and evaluating partnerships that enhance ad product capabilities and drive innovation
- Utilise data and analytics to evaluate the performance of ad products, optimise user engagement, and provide actionable insights to enhance ad effectiveness.
- Work closely with technical and design teams to ensure the successful implementation and delivery of ad products, ensuring they are technically feasible and meet quality standards.

**Qualifications**:
You have a passion for consumer products and technology, and are excited by the challenge of making a positive impact on how millions of Australians consume entertainment every day.
- What we would like to see:_
- Proven experience in Product Management, with a focus on ad products within media, streaming or advertising
- Understanding of Connected TV (CTV) advertising and experience working in CTV platforms
- Experience working with digital ad technologies is highly desirable
- Evaluating partnerships and managing vendor relationships to enhance product capabilities
- A track record of driving innovation and introducing cutting-edge ad products
- Strong analytical skills with the ability to interpret data and draw meaningful conclusions to drive product improvements
- Demonstrated ability to collaborate an influence cross-functional teams effectively
- Excellent communication skills, both written and verbal, to convey complex ideas and concepts
- A track record of successfully launching and managing innovative products in a dynamic environment
- A growth mindset and a passion for technology, media, and staying up-to-date with industry trends.

Additional Information
**Life at Nine**

Nine is a people business. Being part of the team means you’ll be in a culture that promotes creativity and innovation, diversity and inclusion, is open to feedback, rewards impact and ensures everyone is heard. Importantly, you'll receive the following:

- Career development and quality training
- Up to 16 weeks paid primary carer’s parental leave
- Discounts on lifestyle, entertainment, and leisure memberships, including health insurance, dental and gym
- Discounts on products and services with corporate partners

**Our Commitment to Diversity and Inclusion**:
**Disclaimer**:We do not accept unsolicited agency resumes and are not responsible for any fees related to uns

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