Digital Campaign Manager

3 days ago

Sydney, Australia TikTok Full time

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us

At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

Your Role

We are looking for a detail-oriented Digital Campaign Manager to join our Client Solutions Team. The Digital Campaign Manager is a crucial member of our growing Global Business Solutions team that supports our Customer Solution Team in meeting our objectives and delivering exceptional campaign results for advertisers.

A TikTok Digital Campaign Manager is a Performance Analyst, a Campaign Strategist, an Activation Specialist, an Optimisation Consultant and a Best Practice Evangelist, responsible for tactical implementation and management of client campaigns, including integration, planning and troubleshooting with cross functional teams.The Digital Campaign Manager will establish in-depth knowledge of their client’s advertising and will use data & analytics to optimise, trouble-shoot and drive best-in-class campaign performance.

This role is internally focused, working in partnership with externally focused Customer Solutions Managers (CSMs) to establish and strengthen key client relationships with a focus on driving revenue, advertiser education & advertiser satisfaction.

**Responsibilities**:

- Monitor and analyse ad campaigns, and proactively take the initiative to improve results. Communicate with Customer Solutions Manager (CSM) to defend revenue and discover new growth opportunities
- Analyse campaign performance data to offer data-driven business insights and at the same time, use those insights to improve our advertising offerings
- Partner with CSM and clients providing technical guidance across strategy, planning and implementation of campaigns to deliver against client goals
- Coordinate with CSM and other cross-functional teams to ensure a smooth and successful campaign execution including Product Strategy, Ad Policy, Ad Review
- Advise on best practices to drive optimal performance and campaign success, based on client objectives
- Increase adoption and engagement of TikTok’s auction platform and auction-based tools, providing ongoing technical support and real time analysis
- Support CSM team in post-sales analytics and reporting needs for clients
- Enable CSM team to have robust conversations in market, through provision of actionable insights and recommendations
- Investigate and work directly with TikTok Product team to troubleshoot client issues during a campaign
- Maintain up-to-date knowledge of TikTok’s features and ad units

**Qualifications**:
**Qualifications**:
**Qualifications**:

- 12 months experience in digital campaign management, ad operations or programmatic trading at an online publisher, media agency, trading desk, or biddable platform. Experience with Demand Side Platforms (DSPs) or other programmatic/biddable platforms a plus
- Strong experience in campaign execution & management across multiple platforms and client objectives, with a focus of delivering on direct response and performance objectives (Bonus for both brand and performance experience)

A solid understanding of ad optimisation processes, techniques and workflows
- Excellent collaboration skills
- Proven ability to proactively troubleshoot and problem solve quickly
- Proven ability to analyse data and identify insights to assess campaign performance
- Proactive attitude with excellent project management, organisational, and analytical skills
- Experience in performance advertising in a role where you managed significant complexity and scaling challenges
- Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders
- High attention to detail and very organised
- Self-starter, a fast learner who has critical thinking
- Have a passion for TikTok

Bonus if you have...
- Experience working in a fast-paced startup environment
- Experience working with global partners in different time zones & cultures

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflec

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