Digital Marketing Specialist

21 hours ago

Brisbane, Australia Triumph International Full time

Triumph is one of the world’s largest intimate apparel companies. It enjoys a presence in over 120 countries with the core brands Triumph® and sloggi®. Globally, the company serves 40,000 wholesale customers and sells its products in 4,050 controlled points of sale as well as via several own online shops. The Triumph Group is a member of the Business Social Compliance Initiative (BSCI).

Learn more about Triumph on:
Our Brand Department in Brisbane, Australia is looking immediately for a highly motivated

**Social Media and Partnerships Specialist**

**Roles & Responsibilities**:
SOCIAL MEDIA
- Develop annual strategy with agency partners and monthly plans to support the business through owned brand social channels to drive (1) fan acquisition; (2) engagement; (3) share of voice (4) conversion and (5) brand transformation in the marketplace.
- Management, ongoing monitoring and optimization of Triumph social platforms to deliver consumer relevance.
- Platforms include: Triumph AU and NZ FB pages, sloggi AU & NZ FB /IG pages, Pinterest and You-tube accounts.
- Management of external agencies in development of the local digital brand marketing campaigns.
- Community Management & Moderation; Manage channels for AU/NZ and ensure that other brand activity PR, Retail etc. is closely integrated with Digital/Social
- Liaising with internal and external stakeholders in development of the digital campaigns -idea generation, creative and content supply, and KPIS
- Content production/copywriting for social, on-page and blog content to improve engagement.
- Creating and implementing bespoke / sourcing content, unique for each channel as demanded by strategy (i.e. copy; images, TOFU & BOFU).
- Support wholesale channels with content calendar aligned to retailer collections.
- Creating and implementing social media guidelines, a tone of voice and crisis management guidebook for each social platform.
- Prepare Social metrics and competitive listening reports and provide insights and reporting and extracting key learnings for action/improvements.

Digital Advertising
- Working with the Head of Marketing AUNZ and broader marketing team to develop digital (SEM & DDA) and brand media (ATL, OOH) plans to drive brand awareness, consumer engagement and online/offline footfall.
- Liaising with media agency on provision of Digital/Brand Marketing creative and content and delivery of set KPIS for agreed media buy.
- Use Advertising and Digital performance metrics and digital insights to analyze performance and extract key learnings for action/improvements.
- Where required, support Ecomm Team in management of Online Store and relevant content contributions to ensure best possible brand presence on site.

Affiliates/influencers/partners
- Managing Affiliate channel to optimise and grow traffic and conversions with custom offers, develop key partner relationships for growth
- Influencers; identify influential AU/NZ bloggers and engage in relevant conversation for content generation across individual and owned social channels.
- Managing influencer collaborations with agency support and partnership opportunities.
- Reporting affiliate and influencer campaign metrics across digital channels and extracting key insights for future improvements to optimise digital activity
- Liaising with internal and external stakeholders in development of partners and sponsorship campaigns -idea generation, management and performance review

**Your ideal profile**:

- Minimum 1-2 years’ experience in Digital Marketing, within proven results.
- Degree in marketing, communications or advertising is essential
- Experience in content creation, social media reporting and drawing actionable insights from social media metrics
- Experience to execute and drive creative digital and social initiatives aligned to marketing calendar
- Understanding of SEO, SEM and web management tools
- Creative writing skills and eye for developing engaging content
- Proven experience working in a fast-paced environment with ability to prioritise and deliver in tight deadlines
- You must be able to work autonomously as well as possess strong team spirit and have a bright and positive attitude

We offer an opportunity in a fast paced organization which gives those looking for a challenge the possibility to grow with the company and shape the future.

We are a family owned company with strong values, operating at a global level with key markets in Germany, Japan and China - where our iconic brands, Sloggi and Triumph, continue to delight our consumers.

Triumph Group is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

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