Digital Content Lead

3 weeks ago

Melbourne, Australia AGL Energy Full time

Join the change. Together, we’ll make history.

As we keep the lights on for over four million customers and move towards a more sustainable way of life, it’s an exciting time to be at AGL. We’re re-imagining how homes and business live and work across the country and we want you to be a part of it. This moment will define our time, and your career as you work alongside Australia's best and brightest minds. You’ll grow and learn in a collaborative, safe and supportive environment and play your part in changing the course of tomorrow.

Everyone at AGL is an important part of building a better energy future and we want you to join in.

About the Role:
As the Digital Content Lead at AGL, you will play a pivotal role in shaping the digital content strategy across our customer-facing sales and service channels. You will lead a team responsible for creating and optimizing digital content for our website, mobile apps, and account management platforms. This role offers the opportunity to drive impactful initiatives and collaborate with cross-functional teams to deliver exceptional customer experiences.

What you’ll be doing:
- Lead the development and implementation of digital content strategies.- Establish and maintain a digital content governance model.- Manage and mentor a team of Content Designers and Digital Copywriters.- Collaborate with product development leaders to address content experience challenges.- Ensure delivery of SEO-friendly and accessible digital content aligned with brand guidelines.- Build productive relationships with internal teams to align content with organizational needs.- Lead digital content implementation for organization-wide initiatives and marketing campaigns.- Manage content resourcing, prioritization, and allocation of work.

About you:
- Demonstrated experience in a digital content leadership role.- Proven track record of delivering sales and service outcomes through digital content.- Experience working with high-traffic, content-driven websites.- Understanding of UX principles and designing digital content experiences.- Excellent communication and stakeholder management skills.- Strong analytical skills and ability to use metrics to inform content decisions.- Highly organized with the ability to manage multiple projects simultaneously.- Knowledge of SEO best practices and experience optimizing content for search.- Experience working in an Agile environment is preferred.- Experience in a regulated environment is desired but not mandatory.

At AGL, we offer a wide range of benefits including:
- Flexible working options including hybrid work.- Discounts on energy, telcos and solar plans.- Participate in Energise - our reward & recognition program.- Access 20 weeks of paid parental leave for the primary carer.- Access to an additional week of recharge leave per year.- Play an active role in our diversity & inclusion initiatives.- Novated leasing and Electric Vehicle subscriptions.- Access to study assistance, AGL’s share purchase plan and insurance deals.
- _Benefits may change over time and vary based on role type and location._

Inclusion at AGL

At AGL, we value diversity and welcome applicants from various backgrounds, including Aboriginal and/or Torres Strait Islander peoples, individuals with disabilities, culturally diverse individuals, and members of the LGBTQ+ community. AGL is dedicated to maintaining a diverse workforce and encourages applicants to share their lived experiences.

We offer reasonable adjustments throughout the recruitment process and respect the privacy of those who choose not to disclose. To learn more visit:

- AGL is a_ Circle Back Initiative employer - we commit to respond to every applicant_._

Job Family Group:
Digital Marketing

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