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Marketing Lead

4 weeks ago

Sydney, Australia Sungrow Power Supply Full time

Location: Australia,Sydney
Department: Operation
- YOUR RESPONSIBILITIES

**Marketing**:

- Work closely with the sales and technical department to design B2B and B2C marketing strategies in the most profitable manner.
- Refine digital marketing tools for new products and empower sales.
- Build a robust brand marketing team based in Australia, collaborating closely with the local sales team to generate more leads and increase brand recommendations and customer satisfaction.
- Lead marketing campaigns and evaluate performance metrics to assist the local sales team in enhancing customer relations through activities such as roadshows, training hub workshops, and exhibitions.
- Experiences with various organic and paid acquisition channels: content creation, curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, and performance analysis.
- Understand the landscape and trends of competing products in Australia, devising corresponding strategies and marketing techniques tailored to different markets' characteristics.
- Develop strategies and tactics to introduce our company and attract qualified customers.

**Branding**:

- Define and implement tailor-made action plans to enhance the brand's performance, monitor success metrics, and ensure maximum brand awareness and reputation.
- Communicate with Headquarters, local departments, and external agencies for O2O/B2B/B2C branding, including public relations management, press releases, document auditing, social media, and official website operations.
- Conceptualize and develop content for all internal and external O2O campaigns: storytelling, planning, and multimedia format implementation.
- Monitor, analyze, and evaluate media performance, generate data reports, and propose optimization measures.
- Promote the Sungrow brand internally and externally through brand actions, corporate design, corporate language, and branding/employer branding.
- Support the sales team by providing product and brand content aligning with each brand's vision and DNA to target customers.
- Conduct elaborate market analyses for the development of new marketing campaigns.
- OUR REQUIREMENTS
- Excellent team-building and leadership abilities.
- Bachelor’s or Master’s degree (in marketing, energy, or similar fields) or above, with over 3 years' working experience in marketing related role, preferably in photovoltaic and energy storage industries.
- Proficiency in Canva, Microsoft Office Suite and Adobe Creative Suite.
- Root cause analysis skills, ability to use data and metrics to support assumptions, recommendations, and drive actions.
- Strong marketing and branding background with excellent communication skills, paying great attention to detail.
- Ability to adapt to a rapidly changing, fast-paced working environment.
- Logical thinking and creativity in work methods.
- Strong English writing skills; proficiency in other languages is preferable.