National Sales

Lightforce Group (LFG) has built a formidable reputation as a global leader in innovative design and excellence in the manufacture of high-performance products which are exported to over 50 countries worldwide.

With more than 35 years' experience, LFG is now a global leader in portable professional lighting systems as well as driving lights, rifle-scope optics and lighting accessories. As the National Sales & Marketing Manager you will be joining an organisation that continues to see growth in customer loyalty and confidence in their brand around the world.

Reporting to the General Manager, you will be responsible for providing strategic and operational leadership for domestic wholesale sales in lights, scopes and firearms, as well as lead the Marketing Team for the LFG. As a leader of people, you will be responsible to lead a team of Business Development Managers and Marketing Team Members across Australia to achieve and exceed sales targets and put knowledge to commercial use across the LFG product range.

You will also be tasked with providing operational and strategic leadership for marketing across the LFG, including developing and implementing effective sales and marketing strategy for all product lines. In line with the strategy, you will be required to research and identify new potential customers and market opportunities, including the analysis of market trends and assisting with the preparation of sales forecasts for use in planning and performance measuring.

This is a key and exciting role in driving LFG's values, mission, and vision, leading the Business Development Managers, and marketing team and ensuring the LFG brand continues to be well-known and recognised Australia-wide.

Key responsibilities include:

• Leading and motivating the sales and marketing teams to ensure key performance indicators and targets are met
• Developing and implementing the strategic sales and marketing strategy to achieve corporate objectives for products and services
• Developing a comprehensive understanding of the product range and its positioning in the market
• Gather market analytics to identify potential gaps and resolutions, whilst following up on significant business opportunities
• Mentor staff, ensuring training, and performance evaluations are met including sales forecasting activities and setting the national team KPI's
• Develop and maintain a stakeholder engagement plan/strategy to ensure regular and meaningful engagement
• Meet with key clients, assisting sales representatives with maintaining relationships and negotiating and closing deals
• Collaborate, support and share expertise with other relevant functions across the business
• Collaborate with the engineering function in product development activities

Key requirements include:

• Tertiary qualifications in Business Management or a related area
• Relevant qualifications or certifications with a significant demonstrated management experience in sales and marketing
• Previous experience in driving product sales through various channels including Distributors | Direct to Consumer | B2B
• Demonstrated ability to develop and coach high performing teams to work collaboratively and productively
• Advanced commercial and financial acumen with the ability to analyse quantitative and qualitative data
• Highly developed presentation and communication skills and experience in the delivery of training and presentations
• Knowledge of: Automotive | Sporting light industry | 4x4 and Firearms industry is desirable

Overall, you will need to be a self-motivated individual with the ability to build collaborative relationships with key internal and external stakeholders and decision makers. Your professional behaviour and committed work ethic will demonstrate your ability to consistently achieve high standards of productivity with utmost integrity. This role is vital to the continued success in contributing to an organisation who are dedicated to quality and integrity and an inclusive working environment.

Aboriginal and Torres Strait Islander Peoples are encouraged to apply.

To apply please click apply or call Giuseppe Nasca on 08 8216 3508 for a confidential discussion.

About the job

Contract Type: Permanent

Workplace Type: On-site

Experience Level: Senior Management

Specialism: Sales

Focus: Sales - Product

Industry: Sales

Salary: Attractive remuneration package

Location: Adelaide

Job Reference: 2050160/001

Date posted: 8 April 2025

Consultant: Giuseppe Nasca