Head of Marketing

2 weeks ago

Brisbane, Queensland, Australia Troocoo Full time

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2 days ago Be among the first 25 applicants

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Group General Manager - Experience at Troocoo

Troocoo is proud to be partnering with G8 Education in the search for an experienced and strategic Head of Marketing to lead their high-performing team and drive customer growth, brand development, and marketing innovation.

With over 400 early education centres across 21 brands, G8 Education is one of Australia's largest early learning providers. Each day, more than 10,000 team members support and nurture over 42,000 children, laying the foundations for lifelong learning.

About the role:

As the Head of Marketing, you will lead the development and execution of an integrated marketing strategy that strengthens brand positioning, enhances lead generation and conversion, and ultimately drives business growth in a highly competitive sector.

You will oversee the traditional marketing, digital marketing, and contact centre functions – ensuring a data-driven, customer-centric approach to engagement. This role will be pivotal in shaping how G8 connects with families, builds loyalty, and elevates its brand presence nationally.

Key Responsibilities:

  • Lead and execute a customer-focused marketing strategy to drive acquisition, engagement, and retention.
  • Oversee digital marketing (SEO/SEM, paid media, email, social), traditional channels, events, and PR.
  • Build and champion a strong brand identity aligned with G8's purpose and vision.
  • Manage the contact centre team to optimise lead conversion and ensure high-quality customer experiences.
  • Use data, analytics, and marketing automation to personalise and improve campaign performance.
  • Collaborate cross-functionally with key stakeholders to ensure marketing efforts align with broader business goals.
  • Inspire, lead, and mentor a team of marketing and customer engagement professionals.

About You:

  • 10+ years in senior marketing leadership roles, ideally within education, healthcare, retail, or multi-site services.
  • Proven track record in performance marketing, brand strategy, and digital execution.
  • Experience managing customer service/contact centre operations is highly desirable.
  • Expertise in data-driven marketing and leveraging CRM/automation tools.
  • Strong commercial acumen, strategic mindset, and stakeholder engagement skills.
  • A passion for purpose-led organisations and building high-performing teams.
  • Tertiary qualifications in Marketing, Communications or Business.
  • Must hold (or be willing to obtain) a valid Working with Children Check.

Why Join G8 Education?

  • Competitive salary + annual Short-Term Incentive (bonus).
  • Hybrid working: 3 days in-office, 2 days from home.
  • Choice of modern support offices in Brisbane CBD or Gold Coast.
  • 50% discount on early education and childcare at any G8 centre.
  • Career progression in a large, purpose-driven, ASX-listed company.
  • Exclusive employee benefits via the G8 Rewards Program – including over 600 retail discounts.

Interested? Let's talk.

If you're a strategic marketing leader who thrives in fast-paced, service-based environments, with experience across digital, traditional, and customer engagement channels – we'd love to hear from you. Please reach out for a confidential discussion or apply directly.

0433 490 074

Seniority level
  • Seniority levelNot Applicable
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing
  • IndustriesEducation

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