Twelve Apostles Visitor Experience Centre Manager

About the Great Ocean Road Coast & Parks Authority

The Great Ocean Road Coast and Parks Authority is the dedicated Victorian Government entity entrusted with the care, protection and sustainable management of one of Australia's most breathtaking and culturally significant coastal regions. Established under the Great Ocean Road and Environs Protection Act 2020, the Authority was created to address the complex and fragmented management of the coastline and ensure the long-term conservation of this iconic landscape.

By November 2025, GORCAPA will be responsible for managing more than 170,000 hectares of coastal reserves, National Parks, Marine Sanctuaries and foreshores stretching along 355 kilometres of stunning coastline. This includes high-profile sites such as the Twelve Apostles Visitor Experience Centre and Cape Otway Lightstation, as well as local ports, community reserves and critical marine environments.

About This Opportunity

The Twelve Apostles Visitor Experience Manager will be responsible for a broad range of functions, encompassing strategic leadership, operational oversight, financial management, and stakeholder engagement.

Given the VEC is under construction, this role will initially have a significant focus on project leadership and pre-opening activities, including:

• Oversee team recruitment, training and system implementation.
• Coordinate and provide input to final fit-out, merchandising and launch strategy.
• Secure all required licenses, permits and regulatory approvals.
• Assume full profit and loss responsibility for the precinct.
• Drive revenue generation, budgeting, KPI monitoring and forecasting.
• Contribute to strategic planning and identify future investment opportunities.
• Manage all site contracts, partnerships and vendor relationships.
• Implement visitor dispersal strategies using events, promotions, and dynamic pricing.
• Build relationships with government, tourism partners and community stakeholders.
• Represent GORCAPA at industry events and contribute to regional tourism planning.

What We're Looking For

We are seeking a demonstrated, energetic leader who brings:

• Tertiary qualification in Business, Tourism, Hospitality or Project Management (or related field).
• 7+ years senior leadership in visitor attractions, tourism destinations, or complex public venues.
• Pre-opening, commissioning, or major project delivery experience
• Demonstrated success in managing significant budgets, driving revenue growth, and achieving financial targets in a commercial environment.
• Demonstrated success in leading, motivating, and developing diverse teams within a dynamic operational environment, fostering a high-performance and safety-conscious culture.
• Proven experience in managing commercial contracts and strategic partnerships.
• Extensive work history in cultivating and managing relationships with diverse stakeholders, including government, tourism, community, and executive.
• Overseeing crisis management and emergency response plans in a public-facing setting.

Why join us?

This is more than just a diverse and exciting role, it's an opportunity to:

• Make a real difference in shaping connected, inclusive and memorable guest experiences at the new Twelve Apostles Visitor Experience Centre.
• Work within a values-driven organisation that prioritises wellbeing, public value, and service excellence.
• Take the reins on high-impact projects that deliver meaningful outcomes towards the VEC's implementation and operational success.
• Work along the iconic Great Ocean Road
• 4 weeks annual leave (accrued) with this full-time, on-going position.

Terms and conditions of employment

Appointment to this position is subject to the successful applicant being able to:

• Provide a National Police Check Certificate.
• Obtain a Working with Children Certificate.
• Provide evidence of Australian Work Rights.
• Hold a current Australian Driver's License.

How to apply

Applications must include a current resume and cover letter and can be submitted via our careers website or seek link below.

Work with us Great Ocean Road Coast and Parks Authority

Twelve Apostles Visitor Experience Centre Manager Job in Torquay, South West Coast VIC - SEEK

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