Comedy Tour Marketing Manager

Job Summary

Join the team at Live Nation, where innovation meets live entertainment on a global scale With 40,000 shows and 500 million tickets sold each year, we're the industry leader, powered by 44,000 talented individuals worldwide. Our team thrives on creativity, collaboration, and a passion for delivering the best live events worldwide.

About Live Nation

Join the team at Live Nation, where innovation meets live entertainment on a global scale With 40,000 shows and 500 million tickets sold each year, we're the industry leader, powered by 44,000 talented individuals worldwide. Our team thrives on creativity, collaboration, and a passion for delivering the best live events worldwide.

About the role

Are you a creative and fan-obsessed marketer with a passion for live entertainment and comedy? We're looking for a Comedy Touring Marketing Manager to join Live Nation's Tour Marketing team on a 12-month fixed term contract. Based in Sydney, Melbourne or Brisbane, you'll take the reins on marketing campaigns for some of the biggest comedy names and brightest emerging talent touring across Australia and New Zealand.

In this hands-on role, you'll lead the strategy, development, and execution of campaigns for 15+ comedians across major comedy festivals and stand-alone tours. From content-driven social campaigns to integrated publicity and media strategies, you'll be at the heart of delivering creative work that excites fans and drives ticket sales.

You'll thrive in a fast-paced, multi-stakeholder environment where no two days are the same. Working closely with comedians, their management teams, festival partners, and our in-house experts across ticketing, production, partnerships and operations, you'll ensure campaigns cut through the noise and deliver results. If you think you have what it takes, apply with a cover letter telling us why you're the perfect candidate for this role.

What you'll be doing

• Lead marketing campaigns: Drive strategy and execution for 15+ comedy tours and festivals, delivering campaigns that excite fans and sell tickets.
• Content-driven approach: Develop creative, social-first assets and scroll-stopping content that resonates with audiences across multiple platforms.
• Stakeholder collaboration: Act as the key connector between internal teams, comedians, publicists, and festival partners to ensure seamless campaigns.
• Publicity & media: Coordinate with publicists or take the lead on securing diverse, high-impact media coverage.
• Audience insights: Analyse campaign performance and audience behaviour to inform strategy and continually raise the bar.
• Budget management: Manage and optimise small to medium campaign budgets, leveraging ticketing and venue partners to maximise value.
• Team support: Contribute to the wider Tour Marketing team by supporting campaigns across other genres when required.

What you'll bring

• Proven marketing expertise: Strong experience in entertainment or live events marketing with a solid grasp of social, digital, and traditional channels.
• Project management skills: Ability to juggle multiple campaigns, priorities, and stakeholders while keeping projects on track.
• Creative mindset: A passion for content and a flair for delivering innovative, fan-first campaigns that stand out in a crowded market.
• Fan focus: A deep understanding of audiences, with the ability to craft campaigns that speak directly to comedy fans.
• Communication strength: Confident, professional, and clear communicator, comfortable engaging with talent and senior stakeholders alike.
• Collaborative spirit: A team player with a positive, can-do attitude and the flexibility to jump in and support colleagues across the team.
• Passion for live entertainment: A genuine enthusiasm for comedy, live shows, and the thrill of connecting fans with unforgettable experiences.

The Benefits

• A vibrant, music-focused workplace fostering creativity and collaboration.
• Opportunities for professional development and career advancement.
• Access to concerts, events, and other entertainment perks.
• A diverse, equitable workplace where every voice matters.
• Comprehensive benefits, from volunteer days to wellness programs and mental health support.

Equal Opportunities

We are deeply committed to diversity, inclusion, and supporting our people. In our inclusive workplace, you're encouraged to bring your whole self to work while maintaining a healthy work-life balance. As a growing business, we support your professional and personal development, offering opportunities to learn and grow alongside talented colleagues. We value talent in all forms and welcome applications from individuals of any gender, race, age, sexual orientation, religion, disability, or caregiving responsibilities.

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