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Sr. Marketing Manager, Digital Payments, Digital Payments
1 month ago
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Sr. Marketing Manager, Digital PaymentsSector: Marketing, Advertising and PR, Technology
Role: Manager
Contract Type: Permanent
Hours: Full Time
Description
We are seeking an experienced marketing professional to drive customer acquisition and usage for our digital payment products. This role will develop and execute data-driven marketing strategies, create engaging customer communications, and lead performance marketing campaigns.
This role requires creating comprehensive go-to-market strategies for credit and digital payment products, focusing on customer acquisition and engagement. The successful candidate will collaborate with cross-functional teams to deliver measurable results while maintaining a customer-obsessed approach.
This role is based alongside the Digital Payments team in Sydney, Australia and will be part of the Digital Payments Marketing Team.
- Create go-to-market strategies for credit and digital payment products by analyzing customer segments and behavior patterns.
- Develop data-driven marketing campaigns that reflect the value proposition and resonate with customers.
- Collaborate with stakeholders to ensure alignment on marketing initiatives and optimize customer messaging frameworks and tactical campaigns to improve conversion rates and product usage.
- Measure, analyze, and report on key performance metrics to optimize marketing effectiveness and customer experience.
- Craft effective campaign approaches, meet with cross-functional teams to enhance customer communications, or work with external partner teams to launch new promotional strategies.
- Align marketing initiatives with product features and benefits.
About the Role
We are a diverse group of marketing professionals dedicated to making digital payments accessible and engaging for customers. Our team nurtures relationships with customers and partners while supporting the introduction of innovative payment solutions.
Qualifications
- 6+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience building, executing and scaling cross-functional marketing programs.
- Experience leading go-to-market for consumer software or hardware product launches.
PREFERRED QUALIFICATIONS
- Experience using SQL or other analytical tools for conducting data analysis.
- Experience with customer segmentation, profiling, and targeting.
A day in the life
Your day might start with reviewing performance metrics from recent marketing campaigns, followed by collaborating with business and partner teams to identify ways to engage different customer segments. You'll regularly interact with product teams to align marketing initiatives with product features and benefits.
