Marketing Coordinator and Content Creator

6 days ago

Hobart, Tasmania, Australia Beaker Street Ltd Full time

Be part of one of Tasmania's most vibrant cultural organisations and play a key role in growing one of Australia's most exciting and unique events — Beaker Street Festival. This role is perfect for someone passionate about culture, ideas, and digital storytelling, who's ready to learn, experiment, and make an impact as part of a purpose-driven team and charitable organisation.

Role Summary

The Marketing Coordinator and Content Creator is instrumental in bringing Beaker Street's vision to life through compelling storytelling and strategic communication. This role combines creative flair with practical marketing expertise, serving as the engine behind our digital presence, content creation, and audience engagement. From managing our social media channels and website to crafting eye-catching visuals and persuasive copy, the Marketing Coordinator ensures our unique brand voice resonates across all platforms. Working closely with the Marketing Manager, this position helps drive ticket sales, build community connections, and share the magic of our events.

Details
  • Marketing Coordinator and Content Creator
  • Nipaluna / Hobart
  • 12-month contract from the commencement date (ideally mid-April)
  • 0.8 FTE (4 days per week on average), with flexibility required: hours may increase during peak Festival periods (April – August) and be adjusted with lighter workloads at other times of the year
  • Marketing Manager
  • 0.8 FTE of $70,000 per annum, equivalent to $56,000 per year, plus superannuation
Duties

The Marketing Coordinator and Content Creator takes the primary lead in key creative and administrative areas, including the following:

  • In partnership with the Marketing Manager, implement strategies to build brand awareness, increase engagement, and drive ticket sales.
  • Manage our website, social media, and email marketing campaigns, with a particular focus on ensuring a smooth launch of our festival program and driving ticket sales.
  • Create compelling visual and written content that reflects our brand voice, including graphics, videos, reels, and copy for various platforms.
  • Manage creative projects, including professional photography/video shoots, marketing collateral production, and promotional materials, while maintaining effective relationships with our creative partners.
  • Coordinate paid digital and traditional advertising campaigns, including media partnerships and identifying and managing influencer relationships.
  • Working with our publicists, support publicity efforts and brand collaborations, including media events, stakeholder gatherings, and partnership reporting.
  • Maintain brand consistency through asset management, style guide implementation, and quality control of all communications.
  • Respond to all general customer enquiries including those received by phone, email, social media, and website.
  • Manage, maintain, and improve Beaker Street's contact database.
  • Manage the collection of audience feedback.

In addition, the Marketing Coordinator and Content Creator actively contributes to broader operations, providing input, expertise or assistance on the following tasks:

  • Provide support for the development of marketing and brand strategy.
  • Assist with post-event analysis and debriefing, including creating an internal Festival Summary Report.
  • Support the Marketing Manager with partner communications and activation requirements.
  • Coordinate stakeholder communication as required.
  • Adhere to processes which protect personal information, ensure data security, and manage consumer consent.
  • Contribute to marketing budget tracking and reporting.
  • Alongside all staff, maintain accurate financial records where relevant to this role.
  • Actively participate in staff training and professional development initiatives.
Attributes and Requirements

The Marketing Coordinator and Content Creator should have demonstrated experience in digital marketing and content creation. They must have a talent for creating cut-through copy and visually striking graphics and short-format videos. Experience in effectively managing complex paid digital campaigns will be highly regarded. The ideal candidate has experience in successfully delivering projects alongside creative suppliers such as designers, videographers, photographers, and web developers. They must be a self-starter, detail-oriented (including meticulous attention to spelling and grammar), and able to juggle multiple priorities in a fast-paced environment.

Selection Criteria
  1. Creative storyteller. Experience in creating and sharing engaging, on-brand visual and written content across channels including social media, e-newsletters, web, and print, using a range of design and scheduling tools.
  2. Workflow pro. Able to create simple systems to gather and share information, including written briefs, work-in-progress manifests, and timeline management, helping teams stay on the same page and communicate clearly.
  3. Customer care specialist. Proven ability to deliver exceptional customer service, with a friendly, responsive approach to handling enquiries and resolving time-critical issues, both online, over the phone, and in person.
  4. Detail enthusiast. Meticulous attention to the small stuff—from proofreading content to tracking customer feedback—with excellent organisational skills to manage multiple deadlines.
  5. Aligned with our mission. Like us, you're excited about Beaker Street's mission and love the idea of bringing people together through sharing science, art, and big ideas.
About Beaker Street

Beaker Street is a cultural organisation and registered charity in Lutruwita/Tasmania, with science and community at its heart. The brainchild of a fun-loving evolutionary biologist, Beaker Street is pioneering a new model of science engagement, where diverse adult audiences are welcomed into scientific thinking and discovery, with a generous serve of merriment, and a distinctly Tasmanian twist.

Since our launch in 2017, our core offering, Beaker Street Festival, has evolved from a nerdy night out into a prominent week-long festival and Australia's premier National Science Week event. Our Roving Scientist Program is on track to become a significant national outreach and professional development offering, and our youthful CoLab sci-art experiment continues to shatter misconceptions and promote diversity in STEM.

We've grown beyond expectations, capturing and sharing our enthusiasm for, and belief in, science. We're led by a small and passionate team, governed by a dedicated Board of Directors, and supported by a fabulous community of scientists and volunteers.

As we move toward our 10th year, we will continue to trailblaze the creation of a new model of science engagement through interactive, immersive experiences. Most importantly, we want to strengthen our position as an agent of positive change, a place where conversations get started, where voices are heard, and topics and ideas are shared.

How to Apply

Interested applicants should send a CV (including examples of creative work) and 1- to 2-page cover letter addressing the Selection Criteria to Marketing Manager, Errin Polegaj: errin@beakerstreet.com.au by 5:00pm AEDT on Tuesday 25 March 2025.

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