Senior Social Content Creator

Overview

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Who We Are
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Role focus Do you dream in Reels and TikToks? Are you a hands-on content creator who loves the entire journey – from ideation to organising shoots, and bringing captivating stories to life? At VML AUNZ, we\'re searching for a Senior Social Media Creator to be the creative powerhouse behind our clients\' organic social channels. This isn\'t just about scheduling; it\'s about getting stuck into production, collaborating with our Social Media Manager, and crafting truly unforgettable content that drives engagement.

YOUR ROLE IN A NUTSHELL

As our Social Media Specialist, you\'ll be a key player in developing, executing, and optimising engaging organic social media plans and strategies. You\'ll be a content creation legend, bringing deep social knowledge with a solid understanding of organic media programs and a good awareness of paid media. This agile role means you\'ll be tackling all sorts of social media tasks, chipping in on proactive briefs, and lending a hand with new business opportunities, all while championing social best practices and evolving our agency\'s approach to social processes and tools. This role will need to be based out of the Brisbane office.

Key Responsibilities

• Develop, manage, schedule, and optimise tactical and always-on organic content programs aligned with client goals.
• Design and build platform-native organic social content, including Instagram Reels, Stories, and TikTok videos.
• Skillfully capture and edit organic video content, adhering to platform best practice and emerging trends.
• Implement and execute community management, fostering engagement and responding to audience interactions.

Social Media Strategy & Insights

• Contribute to the development and optimisation of social strategies across all mainstream platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, Twitter, Snapchat, etc.).
• Analyse digital campaigns and platform performance using tools like Meta Insights and Sprout Social, pulling out meaningful data and insights.
• Stay constantly abreast of the latest social media trends and their implications, quickly adjusting strategies as needed.
• Provide informed points of view on paid social strategy and implementation.
• Consult with creative teams to develop socially native ideas for major client projects.

Integrated Approach & Tools

• Always consider how social plans integrate into overall communications strategies.
• Contribute to frameworks for the role of social across the customer journey.
• Utilise key social management, scheduling, and reporting tools effectively.
• Review website/social analytics to create actionable recommendations.
• Build strong relationships with agency teams and clients, understanding their social requirements and brand guidelines.

Skills And Experience

• Proven hands-on experience in a social media role.
• Demonstrated ability and a genuine passion for creating engaging social content, especially video formats like Reels and TikToks.
• Strong understanding of organic social media best practices, current trends, and platform nuances.
• Proficiency with social media management, scheduling, and analytics tools (e.g., Meta Business Suite, Sprout Social, etc.).
• Excellent written and verbal communication skills.
• Ability to analyse data, extract meaningful insights, and translate them into actionable recommendations.
• Proactive, self-motivated, and capable of managing multiple tasks efficiently in a fast-paced agency environment.
• A keen eye for detail and a commitment to staying ahead of the curve in the ever-evolving social media landscape.

VML AUNZ Highlights

• Energise Leave - 5 paid afternoons off each year, for time off to recharge.
• Birthday Leave - a paid day off to celebrate your Birthday each year.
• Loyalty Leave - a paid day off each year to celebrate your work anniversary.
• Employee Assistance Program access 24/7 support.
• Mental Health Support.
• LinkedIn Learning access for all employees.
• Foundation Day - the anniversary of our establishment where every employee works together to give back to the community.
• PerkSPACE - a dedicated platform for employee benefits that help you save, grow and generously make life easier.
• Parental Leave – time off for new parents.

We believe the best work happens when we\'re together, fostering creativity, collaboration, and connection. That\'s why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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