Sr Marketing Manager

3 weeks ago

Brisbane, Queensland, Australia Waters Corporation Full time

Sr Marketing Manager
Req. #22255Job FamilyMK - MarketingLocationUS-MA-Milford
Overview

The Global Marketing Manager role is essential in developing and implementing marketing strategies that reflect market trends and customer requirements. The incumbent is responsible for leading marketing efforts for the next generation instrument portfolio within the QA/QC business segment at Waters Corporation. This role also oversees the marketing management of the instrument and associated features, ensuring alignment with market and customer needs.

ResponsibilitiesMarketing Strategy and Execution:
  • Develop comprehensive customer solutions, value propositions, messaging, and materials/tools to support field initiatives.
  • Lead efforts to identify unmet clinical customer needs and develop insights to drive commercial go-to-market strategy. Create clear paths for customers to adopt and grow their business.
  • Implement the launch of new products and champion strategies to ensure commercial success. Collaborate with Global Product Management, Sales, and customer support organizations to generate revenues and profits and meet strategic objectives with new product launches.
  • Develop and support cross-functional execution of marketing initiatives that address all sales funnel levels. Localize and prioritize global initiatives in partnership with field leadership.
  • Lead market segment and competitive analysis, incorporating insights into growth initiatives to gain market share.
Sales Collaboration and Support:
  • Collaborate with Sales to ensure achievement of sales goals and objectives, and ensure sales teams are properly oriented to promote next-generation instruments.
  • Provide training to commercial field teams as needed.
Customer and Market Engagement:
  • Ensure consistent branding and messaging across sales assets, social media campaigns, congress messaging, and booth presence.
  • Support the execution of tradeshows and global commercial meetings to meet annual commercial objectives.
Performance and Budget Management:
  • Develop metrics to analyze segment performance and measure success.
  • Manage the budget for downstream marketing activities to ensure high return on investment.
Individual Responsibilities:
  • Maintain adherence to Quality and Environmental systems at sites.
  • Complete related actions in a timely manner, such as CAPA and NCR.
Qualifications
  • Bachelor's degree in business, marketing, or a related field; MBA or equivalent preferred.
  • Proven success in product marketing, preferably in a life sciences technology environment.
  • Strong communication and interpersonal skills.
  • Customer-focused mindset with an outside-in approach.
  • Ability to collaborate effectively across teams.
Company Description

Waters Corporation (NYSE: WAT) is a leading specialty measurement company with over 60 years of innovation in chromatography, mass spectrometry, and thermal analysis. With approximately 8,000 employees worldwide, Waters operates in 35 countries and is committed to advancing healthcare, environmental management, food safety, and water quality. We value diversity and inclusion and are an equal opportunity employer.


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