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360° Campaign Manager

4 weeks ago

Sydney, New South Wales, Australia Zimmermann Wear Pty Ltd Full time

ZIMMERMANN is seeking a passionate and experienced 360° Campaign Manager to join our dynamic team and drive the success of our integrated marketing campaigns across all channels.

The role ensures alignment with Zimmermann's brand identity, strategic objectives, and key performance indicators (KPIs), while overseeing collaboration between various teams to deliver campaigns on time and within budget.

Areas of responsibility include, but are not limited to:

  • Develop and manage comprehensive campaign concepts and core messaging that align with the brand's overall marketing strategy and business objectives.
  • Collaborate with cross-functional teams to define campaign goals and KPIs, ensuring alignment with global marketing priorities and regional nuances.
  • Oversee the end-to-end execution of 360° campaigns, ensuring that all aspects—from creative to media—are aligned with brand guidelines and strategic goals.
  • Work closely with the Creative Content and Marketing team, as well as Digital Marketing, PR and CRM, to ensure cohesive, on-brand campaign delivery.
  • Coordinate with external agencies and partners to execute campaigns at scale, ensuring that all deliverables meet brand standards and timelines.
  • Analyze data and report on the success of campaigns, providing insights and recommendations for future improvements.
  • Manage campaign budgets, ensuring efficient allocation of resources across all campaign elements, including media spend, creative production, and agency fees.

What you will bring to the role:

  • Proven experience managing 360° campaigns, particularly in a premium or luxury industry.
  • Strong understanding of integrated marketing channels, including digital, social media, print, PR, and experiential marketing.
  • Excellent project management skills, with the ability to handle multiple campaigns simultaneously and deliver high-quality results on time.
  • Strong analytical and data-driven approach to optimize campaigns based on performance insights.
  • Proficient in marketing technology tools (e.g., Google Analytics, social media analytics, project management software).

Why work with us?

  • Work with luxury fashion alongside a passionate team.
  • Bespoke development plans and access to strong mentors and industry leaders.
  • Ongoing Training and Development opportunities to grow your career within Zimmermann.
  • Generous Employee Discount.
  • Opportunity to progress your career within an Australian global luxury brand, including international opportunities.

Only short-listed applicants will be contacted.

Zimmermann is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications ensuring a strong corporate commitment to diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Retail Apparel and Fashion and Retail Luxury Goods and Jewelry

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