Brand Designer

3 weeks ago

Sydney, New South Wales, Australia Propeller Full time
Brand Designer

Department: Marketing

Employment Type: Contract

Location: Sydney

Reporting To: Kristine Plemmons

Description Propeller is on a mission to take the guesswork out of moving dirt - reducing wasted fuel, time, and money. We do this through the power of maps. Our customers use Propeller's integrated hardware and software products to capture accurate 3D versions of their worksites. With over 50,000 worksites worldwide using Propeller's smart survey technology, we empower project teams to map, measure, and manage site activity.
Propeller empowers everyone to approach, own, and solve problems creatively. We're data nerds who care about impact, honesty, and each other. We take pride in being a great place to work. We are proud to be recipients of BI Group's Excellence in Customer Experience award and Inspiring Workplaces of Australasia, being recognized as a Fast Company and BuiltIn Best Place to Work. You can learn more about us on Glassdoor.
Your Mission This is a 12 month contract for a Brand Designer in our Surry Hills Marketing team you will oversee the entire design process, from conceptualisation to production, to align our visual identity with strategic business objectives.

Whether working alongside the marketing team to fuel our demand-generation program or collaborating with product designers to integrate brand and product experience, you will partner with various subject matter experts across the business to develop, iterate, and elevate creative visual content that brings our brand strategy to life.
Responsibilities:
  • Conceptualise, design, and produce high-quality visual designs for the company's products, marketing materials, website, and other digital and print assets.
  • Take ownership of design projects from idea to launch, including planning, scheduling, and coordinating with other team members to meet project deadlines and objectives.
  • Prioritise tasks for yourself and the growing brand design team, and manage time effectively to handle multiple projects simultaneously.
  • Maintain, and educate the rest of the organisation on brand guidelines to create consistency across all visual assets.
  • Design logos, icons, and other branding elements that effectively represent the company's identity.
  • Work closely with the marketing team, product designers, and other content creators across the business to understand project requirements and deliver design input/outputs that will achieve those objectives.
  • Collaborate with external vendors and agencies to deliver high-quality design solutions as needed.
  • Manage and oversee work by our internal design team, being responsible for the brand design team output
  • Review and refine designs from internal design team and external vendors to ensure accuracy, quality, and alignment with project goals.
  • Adapt designs across various channels to maximise engagement and impact.
  • Research competitors, trends, patterns and best practices, design inspiration and customer insights.
Your Skills & Experiences
  • A tertiary qualification in Visual Communications, Communication Design, Graphic Design or similar
  • Ability to move fluidly between brand and digital work
  • Ability to follow and maintain brand guidelines.
  • Experience in applying core design principles (layout, balance, contrast, hierarchy and typography) to create clean, aesthetically appealing and functional designs that are in line with brand strategy and marketing goals
  • Strong understanding of content marketing principles, strategies, and best practices.
  • Ownership mindset with the ability to think strategically and run with innovative content ideas
  • Have a portfolio of diverse, fresh, and persuasive design that demonstrates a wide range of capabilities

Tools:
  • Adobe Creative Suite (Illustrator, InDesign, Photoshop)
  • Figma
  • Canva
Benefits
  • Professional development budget and leave
  • The opportunity to take part in our mentorship program
  • Mental health resources
  • Monthly telephone and/or internet allowance
  • Paid primary & secondary parental leave policies
  • Hybrid work arrangements and WFH equipment provided
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