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Digital Marketing Specialist

4 weeks ago

Newcastle, New South Wales, Australia Arden Homes Full time
Digital Marketing Specialist

At Arden Homes, we're leading the way in new home building in NSW. This newly created role offers the opportunity to work across all our brands and be a key part of our high-performing marketing team.

We're not just building homes, we're realising the dreams of Australian families. From architecturally designed first homes to luxurious residences, from multi-residential communities to investment properties, our Group has grown to become one of Australia's leading building companies.

The Group includes various businesses such as McDonald Jones, MOJO Homes, Brighton Homes, Wilson Homes, Weeks Homes, Arden Homes, MJH Multi, MyChoice Design Studio, Home Loans, and Conveyancing, providing a wide scope of services across NSW, VIC, QLD, SA, Tasmania, and the greater Canberra Region.

Our employees enjoy several perks and benefits, including:

  • Discount on building a new home through our brands (post-qualifying period)
  • 12 weeks paid parental leave for the primary carer and 4 weeks for the secondary carer
  • Discounted health insurance through nib
  • Discounts on whitegoods
  • Fitness Passport
  • Employee assistance program
  • Flu vaccinations
  • Professional development and educational assistance
  • Attractive remuneration
About the Opportunity

We are seeking a talented Digital Marketing Specialist to join our Group Marketing Team at our Corporate Head Office in Newcastle, NSW. You will work within a dynamic and collaborative environment, engaging with passionate professionals across Marketing, Graphic Design, Communications, Digital, and Social Media.

Key Responsibilities

This role involves managing and optimising our websites, executing digital marketing campaigns to generate leads, developing responsive emails, and managing social media strategies. You will:

  • Monitor, maintain, and optimise websites and digital campaigns
  • Create engaging landing pages, microsites, forms, and push notifications
  • Collaborate with developers, UX designers, Graphic Designers, and Brand Managers
  • Implement web tracking and analytics
  • Conduct A/B testing and optimisation strategies
  • Refresh business listings and display homes across platforms
  • Execute advertising and retargeting campaigns on platforms like Google, Facebook, YouTube, Instagram, TikTok
  • Design and execute email campaigns, including automation
About You

You will share our passion and core values: better together, be accountable, people matter, think bigger. You should:

  • Enjoy coding in HTML5 and CSS for responsive emails
  • Have strong CMS experience; familiarity with Unbounce, Google Analytics, Campaign Monitor is beneficial
  • Experience with Microsoft Dynamics 365, email automation, push notifications, and Photoshop is a plus
  • Think creatively to produce innovative digital solutions
  • Be a team player in a high-performing environment
What We Offer

Successful applicants will undergo employment screening, which may include a police check and medical assessment. If you're eager to make a difference and join an inclusive organisation committed to building better futures, click the APPLY button. For more information, visit ardenhomes.com.au or follow us on LinkedIn.

Note: We kindly request no unsolicited resumes from recruitment agencies. We are not responsible for fees related to unsolicited resumes.