WA Brand Ambassador

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Join to apply for the WA Brand Ambassador | R.M.Williams role at R.M.Williams

Position Summary

Position Summary

We're looking for someone truly special to represent R.M.Williams as our official WA Brand Ambassador, a natural storyteller with a love of the land and a strong connection to the communities that make it special.

As our ambassador, you'll travel across Western Australia in our custom-built mobile pop-up store, attending regional events, connecting with communities, and bringing the R.M.Williams spirit to life - both on the ground and online.

This is not your average ambassador role. You'll roll up your sleeves, pull on your boots, and become the face of Australia's most iconic heritage brand at field days, agricultural shows, and country gatherings. You'll share stories, spark conversations, and help showcase our legendary boots, hats, and apparel, while capturing the journey through compelling, real content.

If you're passionate about the bush, love a yarn, and want to represent Australian craftsmanship, this is your chance.

Key Responsibilities

• Represent R.M.Williams at major WA events, alongside our mobile store team
• Host and support activations, engaging our community with warmth, knowledge, and enthusiasm
• Create behind-the-scenes and on-the-road content (photos, short-form video) for social media
• Be a storyteller - sharing moments from the road that reflect the spirit of the brand
• Collaborate with our event and retail teams to ensure a smooth setup and a strong brand presence
• Support media and PR opportunities as required (interviews, campaign features, etc.)
• Be a genuine, grounded and reliable brand representative at every touchpoint
• Coordinate and manage the operations and logistics of activations
  
  

Experience / Technical Requirements

• Have a genuine connection to or understanding of regional communities, through experience, background, or personal interest.
• Be an effective communicator with strong interpersonal skills
• Comfortable speaking with a variety of people in both one-on-one and group settings.
• Be a natural and authentic storyteller
• Be proactive, reliable, and able to work independently
• Able to manage time, travel, and responsibilities without close supervision
• Be comfortable behind the wheel, including towing and manoeuvring a large trailer.
• Be hands-on and willing to support physical event activities including setup and pack-down of event equipment and merchandise
• Have a strong sense of community and people-first values
• Friendly, respectful, and inclusive when engaging with a diverse audience
• Have an appreciation for quality, design, and craftsmanship
• Have a practical understanding of social media and content capture, confident using a smartphone or similar device to create basic video/photo content.
  
  

What We Offer

• Be part of an established and iconic Australian brand with long term career development opportunities
• 40% employee discount
• Flexible working arrangements
• Exclusive private health partnership
  
  

If you feel you are suited to this role and want to be part of an iconic Australian Company, please apply below with your resume attached, also as part of your application, please include a short video (max 2 minutes) covering:

• Why you're the right person for the role
• What regional Australia means to you
• Your connection to R.M.Williams
• Your favourite thing about the brand
  
  

About R.M.Williams

Since 1932, R.M.Williams has answered a call for hardwearing, timeless products that can hold up against the harsh conditions of the Australian outback - and look good whilst doing it. Our bestselling leather boots and belts are still crafted by hand in Adelaide, South Australia, alongside an ever-growing range of apparel, accessories and lifestyle products. At the heart of everything we do is a simple promise of loyalty and endurance; a commitment that our products will accompany their wearer on all of life's great journeys. Reginald Murray 'RM' Williams always said, 'it's the people who make a company' and we stand by that statement today, with a global network of teams that feels like family. A culture of growth, development and team spirit is central to our success.

R.M.Williams appreciates the importance and value of a diverse workforce and is committed to the principle of equal opportunity for all employees and to provide employees with a work environment free of discrimination and harassment. All employment decisions at R.M.Williams are based on business needs, job requirements and individual qualifications, without regard to race, colour, religion or belief, sex, gender identity, national origin or family or parental status. R.M.Williams will not tolerate discrimination or harassment based on any of these characteristics.Seniority level

• Seniority levelAssociate

Employment type

• Employment typeOther

Job function

• Job functionMarketing
• IndustriesRetail

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