Digital Marketing Specialist

2 weeks ago

Perth, Western Australia Hays Full time

Our Client

Our client is looking for an experienced Digital Marketing Specialist to join the team on a full-time, permanent basis.

The Role

Our client is seeking an experienced and highly motivated Digital Marketing Specialist to join their marketing team. The Digital Marketing Specialist is responsible for e-commerce projects including social media, campaigns, website management, EDM communications, events and will require a high level of customer service.

Responsibilities

  • Social media management - ensure all brands are represented with high quality, engaging content that is on brand.
  • Develop, publish and maintain high quality website content, including blogs and ensure brand consistency across all digital channels.
  • Manage FWG's reward club membership program, developing high quality and engaging EDMs and manage automated email flows to enhance engagement and maximise online revenue.
  • Develop digital marketing campaigns for brands to achieve KPIs, measuring effectiveness and ROI.
  • Manage wine submissions to wine shows and reviewers, liaise with wine media as required to ensure maximum coverage of the brands and relevant awards.
  • Customer service – professionally manage email enqueries

Key Skills & Experience

  • Tertiary qualification in a business or marketing related discipline.
  • Experience and knowledge of the wine industry is preferrable (Retail experience is accepted)
  • E-commerce and digital marketing experience
  • Experienced in CRM platforms, Shopify, Google Analytics and Google Ads.
  • Strong analytical skills to measure digital marketing effectiveness and ROI of digital campaigns.
  • Experienced in EDM platforms – preferably Klaviyo.
  • Highly developed copywriting and proofreading skills
  • Proven experience in developing social media strategies, developing high quality and engaging social media content and meta ad campaigns.
  • Experience and understanding of digital marketing channels, content management tools, social networks, and new and emerging technologies.
  • Proven experience in website management, including the development of website content.
  • Strong work ethic with a willingness to learn and self-educate.
  • Experienced in Microsoft Office (Word, Excel, Outlook).
  • Adobe Photoshop, Illustrator and/or InDesign – desirable.

This role is to start as soon as possible. To apply please send your resume to Zara.Bridges@hays.com.au.

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.

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