Director of Sales

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Adelaide or Sydney based | National Portfolio | Strategic Role with Real Impact

Position Objective
Reporting to the Vice President – Sales, Revenue & Distribution, this role is a senior leadership position within the 1834 Hotels Head Office team. The Director of Sales is responsible for overseeing sales across all 1834 Hotels managed properties.

The core objectives include driving business growth, achieving and exceeding budget revenue expectations, developing and supporting sales talent, managing client relationships across all market segments, and identifying strategic sales opportunities across the portfolio.

This role requires a strategic, hands-on leader who can:

· Actively manage key accounts while leading a small team

· Grow relationships across corporate, MICE, leisure, wholesale, and trade markets.

· Work in a cross functional manner with adjacent teams of Revenue, Marketing, Operations, and Property General Managers to deliver integrated sales strategies that generate commercial results.

A key component of this role is the development and implementation of a scalable sales support framework that empowers 1834 Hotels' network of properties to activate and execute local sales initiatives effectively. This includes the creation of SOPs, sales toolkits, best practice guides, and property-level training resources to support General Managers and on-site teams in driving revenue.

Key Responsibilities

Manage and grow corporate, MICE, leisure, wholesale, and inbound sales segments across all properties.

Drive new business development and secure strategic sales opportunities for regional and metro properties.

Develop, implement, and monitor property and group-wide sales plans aligned to revenue targets.

Work with hotel leadership to develop tailored sales strategies that support and align with each property's business plan, ensuring sales activity is locally relevant and commercially effective.

Build and maintain strong industry and client relationships to maximise repeat business and conversion.

Work closely with property General Managers and sales staff to support localised initiatives and provide guidance.

Propose and execute tactical campaigns in collaboration with Revenue and Marketing teams.

Design and roll out a sales SOP and hotel-level sales support framework, including local blitz planning, outreach guidance, and strategic activation resources.

Deliver group-wide and tailored training to improve local sales capabilities across the network.

Manage OTA and third-party supplier relationships, including offers and visibility opportunities.

Attend industry events and trade shows to represent 1834 Hotels and build market presence.

Coordinate quarterly sales meetings and lead regular sales reporting cycles.

Oversee RFP submissions, tender responses, and corporate negotiations.

Work closely with global franchise brand teams to support the sales function at franchised properties.

Support the engagement, management, and performance of third-party agencies utilised across the network.

Work closely with key external connected partners including Qantas, Luxury Escapes, Booking.com, Amadeus and Siteminder. Above all, we work with strategic sales & distribution collaborators to maximise exposure and revenue for the portfolio.

Manage a team of 3 direct reports; provide leadership, mentoring, and performance feedback.

Support and train sales personnel at property level to improve skills and results.

Collaborate with the wider 1834 Operations, Finance, Marketing, and Revenue teams.

Reporting & Analysis

Provide monthly Sales Analysis Reports and performance summaries to senior leadership.

Prepare detailed insights and improvement recommendations based on sales metrics.

Conduct competitor benchmarking and adjust strategies as required.

Key Performance Indicators

Delivery of monthly and quarterly sales reporting and insights.

Achievement of property-specific and portfolio-wide revenue targets.

Growth of key accounts and acquisition of new high-value clients.

Successful implementation of tactical sales initiatives and campaigns.

Performance management and development of direct reports.

Uptake and impact of local sales support tools and training across properties.

Skills & Experience Required

Extensive experience in hotel or hospitality sales management at a senior level.

Proven ability to manage national accounts and lead sales campaigns across multiple markets.

Strong leadership, communication, and negotiation skills.

Experience developing training tools, SOPs, or scalable support models.

Deep understanding of sales data, CRM systems, and hotel performance metrics.

Ability to travel regularly to support properties and attend industry events.

High level of autonomy, initiative, and commercial acumen.

Organisational Relationships

Reports to: Vice President – Sales, Revenue & Distribution

Works closely with:

Property General Managers

1834 Hotels Revenue, Marketing, and Operations teams

Sales & account management team members

Third-party partners, suppliers, and clients

Global franchise partners including Marriott, Best Western, Choice, Wyndham & Accor

Extent of Authority

Approval authority for sales activity budgets within approved limits.

Strategic oversight of sales initiatives across the group.

Authority to liaise with property leaders and external stakeholders to maximise revenue performance.

Why 1834 Hotels?

1834 Hotels is a growing national hotel management group with offices in Adelaide and Sydney. We support a wide range of independently owned and franchised properties—offering structure, systems, and commercial strategy while celebrating each hotel's individuality.

This is your opportunity to help shape sales across a national portfolio—with support from senior leadership, including the Vice President - Sales, Revenue & Distribution, and a platform that's built for growth.

Learn more: www.1834hotels.com.au

Salary match Number of applicants Skills match

Your application will include the following questions:Which of the following statements best describes your right to work in Australia? How many years' experience do you have as a Sales Director? Do you have experience in a role which requires relationship management experience? How many years of people management experience do you have? How many years of sales management experience do you have? How many years' experience do you have with forecasting for businesses? What's your expected annual base salary? How much notice are you required to give your current employer?

Hospitality & Tourism

More about 1834 Hospitality – tourism business management and hospitality consultants

1834 Hospitality is a business management company specialising in the hospitality and tourism sectors. 1834 Hospitality manage all operations and undertake marketing for small to medium hospitality businesses, ranging from pubs, to city hotels, regional motels, clubs and resorts. 1834 Hospitality also provide a variety of business consultancy services.

Our Goal

At 1834 Hospitality, we strive to assist owners in maximizing the value of their hospitality assets. We believe that with extensive operational analysis, marketing, capital expenditure planning, and precise asset positioning, we can optimize market performance and control costs to maximize ROI.

Source: This is an extract from the company's own website.

More about 1834 Hospitality – tourism business management and hospitality consultants

1834 Hospitality is a business management company specialising in the hospitality and tourism sectors. 1834 Hospitality manage all operations and undertake marketing for small to medium hospitality businesses, ranging from pubs, to city hotels, regional motels, clubs and resorts. 1834 Hospitality also provide a variety of business consultancy services.

Our Goal

At 1834 Hospitality, we strive to assist owners in maximizing the value of their hospitality assets. We believe that with extensive operational analysis, marketing, capital expenditure planning, and precise asset positioning, we can optimize market performance and control costs to maximize ROI.

Source: This is an extract from the company's own website.

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